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Lakshmi Raj Sharma

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An Odd Phase in the history of Publishing
by Lakshmi Raj Sharma   
Rated "G" by the Author.
     
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It is difficult to tell how readers will take to a book

 Your books behave oddly at times. Or people treat them oddly, if you like it put that way. You find it difficult to understand how people will take to them or keep away. At present two of my fiction books are in the market; my stories, Marriages are Made in India and my novel, The Tailor’s Needle. The novel has been considered a much greater achievement than the stories-collection. It has been published by Penguin and my UK literary agent is optimistic about getting it made into a film. Yet in America the novel is selling slowly in comparison to the stories, which are doing really well there. The stories are now going to be bought over by a big publisher in India and this is the third time a new publisher has taken interest in them. I have been hearing since the last two decades that novels are what readers want. But that is not true . You can never trust the market. The marketing strategies of Amazon.com versus those of traditional publishers are playing havoc with the sales of books. My UK agent is now looking for a traditional publisher for my second novel, Emancipation. But I feel nervous about what its future will be. The reader is scarcely allowed to buy books the way he would want them. Books thrust upon the reader and books are hidden from her. We are passing through an odd stage of publishing history is all I can say.  


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Reviewed by Ronald Hull
Reviewed on November 27, 2013
I don't think it's odd, but the publishing industry is changing, and moving away from traditional, hard copy publishing.

I published my first novel as an e-book in 1999. It sold well. But the formatting for e-books in those days was so bad, that sales immediately dropped off. The same thing was true of POD paperbacks. My first paperbacks sold well in the beginning, and then tapered off. As a result of Kindle, Nook, iPad and the like, e-books have come back strong.

When I took cruises in the mid-2000s, I sold a few books, but noticed everyone was carrying a big thick hardback by John Grisham or his ilk… As if to show that they were a "reader of fine literature." When I talked to them about my books, they turned up their noses at the thought of reading a paperback in public.

I believe if I go back on a cruise now, everyone will be carrying their favorite book reader around showing off their new access to cheap and free literature. Yes, the times they are changing. Unless they have a copy of 50 Shades of Grey.

I don't call it odd… I call it a sea change. Rollover Gutenberg!

Ron

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