“ I remember I actually lost my wedding ring at the time” Recalls Nick, Director of Alpha Rings.

“So I started looking in stores in the local area and gold just never did it for me, I didn’t like the yellow colour. The selection of products for men was terrible. I’d go into a store and 90% of the store would sometimes be catered just to the female market. “

“So I thought, well, if I can’t buy one in Adelaide, I’ll look on the net. I started looking on places like Amazon and ebay. I bought a few cheap rings from there but they either broke really easily, left a tarnish on my skin, or they just plain sucked. I knew these were mass produced items that were barely fit for costume jewellery to be honest.”

“So, given that by this time I knew I wanted a black ring, I got in touch with Edward Mirell who actually didn’t have a distributor in Australia at the time.”

“It was a match made in heaven really. We absolutely adore their products and so its an easy product to sell because of how much we admire their work. We get to provide the worlds highest quality items to the Australian public and they can be assured that they’re getting 100% genuine Edward Mirell, with no risk of it being a counterfeit product. That gives customers piece of mind.”

“We’ve helped hundreds of customers celebrate the biggest occasion of their life with high quality products at affordable prices. Sometimes there is a bit of pressure, we’ve had to help people out of  a bind with only days until their wedding – but they’ll often send us pictures of their rings on wedding day and that’s really special to see them wearing one of our rings – it gives us a huge sense of pride.”

Why not have a look at our site, we’re sure if you are into contemporary metals, your bound to find a product that you really enjoy!