Sometimes you wonder about those people who are in the business of promoting movies and their display of lack of originality. It's in the same class as, for instance, "But wait! If you order within the next five minutes..." My point is, those slogans, as much as they did their job the first few times, are being overused and thus lose their effectiveness to a point that they might as well read as "Handle with caution!" Now, there is a slogan that didn't lose its verve...

Another new term, that is in the same danger of being annoyingly overused, is... Unputdownable!

Well, by maintaining my website I am in the business of posting numerous book reviews during the day, and this term... Unputdownable... has come up more and more frequently.

Unputdownable...

Is this one of those unique and ingenious American-made terms that will have the same impact on a customer as a whole sentence (or even two) in previous times? Is it one of those modern-world words out of the management dictionary that (like manager, suicide, midlife crisis, flat rate, and more) will make it into the Duden, the German equivalent of Webster's Dictionary? Should the person, who invented the word, trademark it? Think of the guy who trademarked "Are you ready to rumble?"

Unputdownable...

Just sit down, relax, close your eyes, and discover the emotions that evolve when you think of... Unputdownable...

Does it create a shiver of excitement that slowly and teasingly spirals down your spine? Or does it create an involuntary cramping of your stomach followed by pulsing, acid reflexes, and the desire to run into the kitchen to get some TUMS?

But, after all, it's all a matter of taste, and I would be thrilled if you found my post "unputdownable." But on second thought... Nuh! I will just thrive in humble delight, knowing you read my blabbering, and hoping you pass it on to a friend or even to somebody you don't like.