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GoodReads Sponsored Ads: An Indie Perspective by D. Alyce Domain
Rated "PG" by the Author.
Last
edited: Saturday, January 14, 2017
Posted: Saturday, January 14, 2017
My Personal Experience with GoodReads Sponsored Ads
What to expect from Sponsored Ads
Despite all the bad press I’ve heard about the self-serving ads on GoodReads, I decided to give them a try. These are the less expensive ones that appear as “sponsored ads” on any page/section of GoodReads where members are searching for and exploring books. They will look like this (sideline image) …
Sponsored Ad Basics
Easily create an ad for your book (its very user-friendly).
Add credit to your account by prepaying. Each time someone clicks your ad, the bid will be deducted from your GoodReads account.
Your ads will show on GoodReads in locations where members are searching for and exploring books.
Target your ad by book genre, location, gender, or fans of specific authors.
View custom stats for your ad to see views, clicks, and the number of GoodReads members who add your book.
Its best to have realistic goals when you do sponsored ads. Don’t expect the ad campaign to launch your book into best-seller status. If it were that easy, everyone would be doing it.
I stared my ad campaign with a couple of goals in mind: increased visibility of my books and myself as an Indie author…increased traffic on my blog, increased likes on my Facebook author page, increased pins/saves on Pinterest, and of course to increase book sales. Another more subtle goal of mine was to learn a bit more about paid advertisements and ad campaigns so that when I finish my current book, I can design and implement a killer marketing and promotional campaign for its release.
I went to your journal and took a look. You've done a fine analysis of what GoodReads ads have done for you. You also indicate that you had success with Facebook and Pinerest. Your promotional efforts go far beyond mine. Looks like I have to get busy. ;-)
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