Out of all influencer marketing stats, the most notable ones show just how much businesses are willing to spend on hiring influencers. Recently, evidence shows 84% of major brands plan to increase their influencer budgets this year. This is a huge increase over recent years when many companies stuck to using traditional marketing methods.
The question still challenging many of these companies is deciding on where the best influencer channels are online. With so many options, how do you decide which one is best based on popularity, or by personal targeting?
While you may think YouTube is the only option to gain the biggest audiences, it's far from what's emerging. New stats show other channels you maybe didn't expect are gaining ground for influencer success.
Many of the above are starting to hover around video usage. The reason is simple: It's a place to bring storytelling for a more personal touch to the marketing process.
Are Blogs Still Used By Influencers?
Don't discount the use of blogs for still being a prime force in influencer duties. Statistics show 34% of all brands still plan to hire bloggers, which rises above Instagram. It shows words are still powerful, despite multimedia blogs giving far more benefits.
The most successful blogs have images attached to make various points. Even embedded videos are frequently used to enhance information. In other examples, you can make a case for video blogging being the real new influencer power.
Take a look at some ways this gets done through various social media channels.
Facebook Video
Still a new concept to influencers is Facebook Video where you can split ad revenue with the social media service. It's a good compromise, and a way to make some extra money for you and the influencers you choose. With over 8 billion average views per day on Facebook Video now, it's not hard to see why companies want to invest more time doing things there.
The challenges involve some recent copyright controversies, especially from those who say some influencers steal content to post on their own videos. Others like YouTubers feel Facebook Video siphons away their own viewers.
Nevertheless, many are getting on board to use the service based on the incredible numbers it's receiving. It's a channel to take seriously, depending on your demographics.
The New Influencer Use of SnapChat
You may still consider SnapChat a bit juvenile to take seriously as a place to seek influencers. Yet, it's becoming a new popular arena to capture younger generations and attract them to various brands.
With video capability being more immediate (and ephemeral), it captures a demographic preferring immediate, real-time marketing. Despite being hard to track in its metrics because of self-deleting content, don't shy away from using it if you want to capture the millennial generation.
The Real-Time Influence of Periscope
Some influencer campaigns involve hosting online events to capture targeted groups. Using Periscope is a perfect place for this while still fielding comments from outside observers.
As yet another example of real-time marketing to capture people in the moment, Periscope will likely become an even more popular influencer channel. For one thing, it's easy to set up while just as simple to invite people to watch.
Since targeting is vital to find the right audience for influencer campaigns, you can set an instant positive impression inviting people to see a video demonstration. The influencer could use your products on video during live situations to demonstrate a brand without calculated outcomes.
Visit us here at Content BLVD so we can help you with your influencer goals and find the right channels to make things happen.
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