I love to write a story, its especially thrilling to get the characters and their tale out of my head. But marketing…ah that is a beast I’ve yet to conquer.
Food Network Star is a program I’m becoming addicted too, not because of hot Bobby Flay or even the eye-rolling Giada De Laurentis, it’s because of their marketing tips. Food Network Star provides cooking information and marking ideas...how can you go wrong with recipes and promotion suggestions.
During the show a contestant must cook an impressive original food and get in front of the camera to try and convince people to eat said dish. The producers create many scenarios, like Beauty and the Beast dinner party, Flashback Dinner (recreate a old staple into a yummy contemporary) and All-Terrain Eats, an experiential restaurant experience.
My favorite star hopeful is Jason Smith. He has a charming Kentucky accent and clever euphemisms. As winner of Holiday Baking Championship he has certified cooking abilities, but the camera segments each week are new. He’d adapted well and adds his sweet personality to sell his dish.
Like the food network star hopeful, an author must sell his or her book. Even if the author has an outstanding, interesting, story, if the book doesn’t wow the public with the possibility of what’s between the covers the book won’t sell and make the top one hundred.
The chef presents his/her dish, making it as attractive as possible. The book cover needs to draw the attention of reader.
Once the dish is in place the chef describes what the person will taste. And the author needs to create a tagline and blurb to entice the reader farther into desiring the book.
Presence, visual beauty, description and taste are key to becoming a Food Network Star. Bobby told a contestant to keep the film bit simple, the same concept should apply for the virtual presence for an author.
An author’s marketing plan should include presence in the venues where fans/readers might hang out. A writer should include a cover visually attractive to a reader, a blurb that draws the reader to add the book to the cart and check out. The book, like the dish, must have substance and flavor so the reader will get a sublime experience.
As Jason from Kentucky said, “It’ll make your tongue slap your brains out.”
jj Keller
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