A team’s jersey is one of its most unique identities. People see a jersey and quickly identify with the club which owns it.
For example, FC Barcelona football team is famous for its red and blue stripe jersey. LA Lakers basketball team are elegant in their purple and yellow outfit. The New York Jets NFL uses the traditional green jersey. And the Argentinian national teams are popularly known for their blue and white stripes.
These are brands that fans can connect with any time. And because fans prefer to have a couple of these jerseys in their wardrobes, clubs and national teams are often obliged to make them really great.
So if you’re building a new team, you need to have a great jersey to support your team’s philosophy and identity.
These 3 tips will help you create jerseys that’d really stand out from the pack.
1. Select a nice colour blend
Apart from durability, colour combination also creates a feeling of uniqueness for your team. If you look at the Brazilian national teams, you can’t help but love their traditional green, yellow and blue jerseys. Feeling great in a jersey could help boost players’ self-esteem and enhance their performance on the pitch. On the other hand, a bad looking jersey could dampen players’ spirit and affect performance.
According to Alan Siegel, the 1994 USA World Cup uniform looked as if it had been conjured by a stoned teenager using Microsoft Paint. The jersey featured a denim print, oddly shaped floating white stars, and bright red trim, and it was made of 100 percent polyester.
After the uniform unveiling, the normally loquacious Yanks didn’t say a word. The entire team wasn’t proud of the jersey, and they though it was at best a clown suit. Although the team didn’t do too badly in the tournament, those weren’t the perfect attire for the country’s national team.
2. Use quality materials
If you’re into some kind of ‘aggressive’ sports like soccer, basketball, or rugby where pulling is the order of the game, you had better go for a durable piece of apparel. Of course, you don’t want your jersey to rip off when your opponent grabs your player by his jersey.
The jersey material should also be light, elastic and moisture absorbent. The quality of a team’s jersey speaks great volume about its preference for excellence. Also important is the jersey size. Make sure it’s not too loose, as fitted jerseys are more comfortable because they allow players to carry themselves properly.
3. Create a unique jersey brand
Branding your team’s jersey creates a perfect sense of ownership. It also gives your teeming fans a clear vision of what your team is all about, and projects your image. With the perfect brand for your apparels, people can identify your team jersey easily.
To create a unique brand, customize your jersey with your name and logo on it. But you must be sure that these two key features are quite conspicuous on the jersey.
It goes without saying that you shouldn’t just be focusing on your team’s performance on the pitch. Having a jersey that stands out would definitely create a good impression about your team and could be your unique selling point.
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