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Blogs by Mac Hermann
Face to Face encounters with our readers 2/19/2014 6:56:18 PM
People say things in a face to face book signing that they might not ever say to you in writing because you are an imaginary figure. For instance, in my most recent book expo at Woodfield Mall here in Schaumburg, Illinois, one local reader told me: ”I have been following you on line and have even read your revised autobiography.” “I didn’t know you were that tall,” she said without a flinch. We laughed and there was a sense of bonding.
She went further to say: ”Are those your real eye colors?” I said “Yes” rather shyly.
I could see the delight in meeting her favorite author; and, because of this kind of encounters, we as authors can get good feedback and become more of a team with some of our regular readers.
Another fan of my books once said that what was important to him was to have his opinion heard, and that it was always his pleasure to express himself face to face rather than in writing.
I am not advocating for anyone to strive to meet all of their readers, but if you meet a few, those few if they truly like your works, have the ability to impact your sales figures.
In the past, many writers focused only on their opinion. Now, many do feel like readers can all contribute to the team-like environment. “It helps everyone.”
To tackle reader issues, I identified the frequent readers of my blogs and implemented weekly Q&A that I sent to them to comment on what they read that day, that week or that month.
This way, the Author can get a real feedback which is invaluable, since no one is infallible.
It helps me to achieve the famous goal of striving to please the customer, and ultimately, it helps everyone feel included.
When you get a team environment, everyone feels that they can contribute.
We can’t make things better if we don’t know what is going on, or what is bothering our readers.
