You’ve poured your heart into your most recent blog post, spending hours accumulating data, interviewing your sources, acquiring photos, writing, editing, rewriting and finally publishing your post. All that work should yield a terrific windfall of traffic, right?
Unfortunately, not every blog post will shine equally online. Indeed, sometimes your best efforts are all for naught. How aggravating and how sad at the same time! Here’s how to make your blog post SEO friendly to ensure that it shines online.
SEO or search engine optimization means that what you write and publish gets found front and center. In a sea of blogs, however, that information may not be found. Thus, it it important to begin your efforts by researching the topic, writing your best articles and publishing them.
Even before you publish, you should consider the structure of your blog post. Ideally, it will be at least 600 words in length. Furthermore, it will be divided into bite size paragraphs with a strong introduction, a beneficial body, and a winning conclusion. These are the three primary sections of an article and each one should shine independently, but link interdependently with the other two sections.
It is important to have a title that will capture the attention of your readers. When you set out, develop a draft title and keep that in mind as you move forward. You’ll finalize your title once you have completed your article and are set to publish. It is also important that your article include sub headings. These section headers will leap out at your readers, therefore they should be interesting and inviting. You want to give your readers every reason for finishing your article. Anything less and you’re toast!
Mine your keywords. Certain keywords are signal words that will be picked up by your readers and understood by the search engines. Sprinkle these words throughout your article, but always endeavor to have them appear naturally. Just as your readers can recognize keyword stuffing and be turned off by your efforts, the search engines will see your game too and penalize you. The reader experience should always be a good one, never assault them with SEO silliness.
Cite your sources. It is bad form to reference sources but leave out the citations for them. If you quote someone, then link directly to that article within the body of your blog post for attribution. Anything less and you are not being honest with them or your readers. One benefit here is that through trackback technology, the source you quoted will see what you have done. It can lead to a note of thanks, a comment on your blog, or both.
Proofread your articles with care. Endeavor always to provide only your best written articles for SEO purposes. This means carefully crafting your articles, ensuring that they are interesting, informative, accurate, and well written. Never write an article and simply slap it up. You need to proofread it, checking it for spelling mistakes, correcting grammatical errors and otherwise ensuring that it shines. Make sure the title is an eye catcher and that it has a very apparent call to action. The last thing you want is for people to read your article and to leave your website without taking further action.
SEO Success
Your SEO strategy can be measured by using your web analytics to gauge what people did when they visited your website explains LocalSEOCompanies.com. You can learn how they found you, where they landed, what they read, how long they were on your site and how they left. Through this tool you can then optimize your landing pages, tweak your navigation bar, clean up your theme and make whatever other changes are necessary to promote exceptional SEO. In doing so, your blog posts will shine.
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