Holly Littlefield's presentation at the Association of Business Communication (ABC) 2016 convention in Seattle, Washington, was an entertaining and highly instructive selection of social media failures. Her talk, "Audience, Brand, Channel: Using Social Media Cases to Teach Communications Concepts," offered a taste of everything from cringe-worthy image choices to clumsy non-apologies.

The examples Dr. Littlefield was able to show during her time slot are only a sample of the episodes she has collected, and she has generously agreed to let us share the full set with you. This extensive PowerPoint presentation (11 MB) offers a variety of cases that highlight the need to understand audiences and make intelligent decisions about communication channels.

Our thanks to Dr. Littlefield for sharing her insights and teaching resources.

This blog post originally appeared on Bovee and Thill's business communication Blog.

Learn about a wealth of business communication instructor resources.

Instructors: Order an examination copy of a Bovee and Thill textbook.