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CONTACT:  Carolyn Howard-Johnson

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For Immediate Release

Noted Author Achieves Firsts and Pioneers New Models with New Book Release

Los Angeles—Carolyn Howard-Johnson debuted her newest book at the National Stationery Show at Javits Center in New York. That may a first, the launch of a book at a tradeshow. .

Her A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques is an example of a new publishing model, published with Amazon.com's Createspace. Though there is nothing truly new in the world she calls it her "new model in professional publishing."

The author says, "It is a perfect publishing approach for books intended for niche markets a la Chris Anderson's long tail theory."

Howard-Johnson puts her nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into A Retailer’s Guide to Frugal In-Store Promotions but she is also an author's advocate and coach. She consults in the three Ps: publishing, promotion and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers and award-winning books of fiction and po etry.

Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women’s Association (ABWA) Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. She is featured on national TV commercials and teaches marketing for UCLA Extension.

Learn more about the author at Click here. She blogs at Writer’s Digest 101 Best Websites picks Click here. Find her tweeting at Click here. and Click here.

Preview A Retailer’s Guide to In-Store Promotions at Click here. It is also available as a Kindle book at Click here .

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