To sell, it’s necessary to know your product, your company and your customer. But it is also essential to know yourself as a salesperson, because you are also part of the product. We must start by knowing ourselves, by knowing human reactions and emotions, our own and those of others. In that sense, selling is quite related with empathy, with putting yourself in the other person’s shoes. Knowing ourselves includes recognizing our mistakes. We must make an exercise of introspection and assume the need to improve ourselves. I hope that the following list, with some of the main mistakes to avoid, will make the curious reader think about his own, recognize some of them and motivate him to overcome them. Of course, the list is not exhaustive, there are many more, as many as sellers, as many as people and situations, but if at least you avoid the following, you will greatly increase sales: Click here