Value and Price (news) with Raúl Sánchez Gilo on AuthorsDen

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Value and Price
Thursday, November 29, 2018 5:55:00 AM

by Raúl Sánchez Gilo

Business/Investing

Value vs. Price: why lowering prices is not the best way to compete

The price is important in the purchase decision but should not be the only buying reason. If we do not have differentiating advantages, or when customer perceives similar products or services, he decides just for price:

https://medium.com/.raulvendermasymejor/value-vs-price-why-lowering-prices-is-not-the-best-way-to-compete-734fe4e991e8

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