October 8, 2005 Sharing with Writers:
From the Desks
Of Carolyn Howard-Johnson and Friends

Most recent issues of Sharing with Writers posted at FairgoeBooks in full color and with live links: http://www.angelfire.com/electronic/fairgoebooks/literaryfour.htm and you will find the *Best of Sharing with Writers* at www.ApollosLyre.com. Sharing with Writers is the official newsletter of Authors* Coalition, an organization of writers who help writers.

Note: In order to cut down on computerese I do not use (or I substitute for) many punctuation marks. They seem to disagree with Yahoo and others. I hope it doesn*t drive you crazy

I have discontinued the table of contents. If anyone finds this difficult, please let me know. I suspect, however, that it was more trouble than it was worth!
(-:
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Note from Carolyn:
Dear Subscribers:

My newsletter last time mentioned the phrase from a book title and movie: Pay It Forward. I hope as authors and writers of heart you take Carolyn See's advice to write one lovely letter a day and The Frugal Book Promoter's advice to pass the word about one worthy book or one worthy writers' site or organization a day.

When speaking of good deeds, we are all on a budget but we all hope (maybe even pray) that others will buy our books. You won't be able to purchase every book that that a critique group member or Web-friend writes but if you give yourself a budget--say one book a month--you will be able to Pay it Forward this way, too. That forward motion will come back to you. Isn't it about sharing and spreading the love?

Carolyn Howard-Johnson
HoJoNews@aol.com
http://carolynhowardjohnson.com
http://authorscoalitionandredenginepress.com
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No part of this newsletter is paid advertising.

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Letters-to-the-Editor
Dear Carolyn:
Your book takes its place next to my dictionary, thesaurus, and book of quotations.
Thank you for your terrific contributions.
Alvin J. Harris, M.D., author:
Death, Dear Doctor
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At the suggestion of a subscriber who reads every issue of Sharing with Writers, you will find brand new material so noted with a pointing finger.
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Authors* Coalition Perks:

Joyce Faulkner, our Webmaster for our Authors* Coalition Website, has been working hard on support materials for you all. The first available is the calendar. These are intended for you to order at a small cost in reasonably small batches so you can target specific audiences, specific needs. (Anything you need in large quantities may be less expensive from your usual printer.)

There are more items to come! We chose a calendar because it is something many recipients will keep rather than toss into a junk drawer (per my own advice in The Frugal Book Promoter). They are as low-cost as we could make them and intended as a service for all Authors* Coalition members (that is YOU!) .Go to this page where an order form is provide to see the package offers and more: http://authorscoalitionandredenginepress.com/marketing_collateral.htm.

Then you can click on the blue calendar link or use this one to see the sample using Michael Wallach*s newly released How to Get Arrested in the format. (Yours would, of course, replace his!):
http://authorscoalitionandredenginepress.com/michaelwallachcalendar.pdf
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Kathe*s Kollection:
Tips You Can Use

Editor*s Note: Kathe will be contributing tips on a regular basis--many of them gleaned from her reading and conferences she attends:

At the next fair I do, I am bringing my digital camera to take pictures of children (I have a card that can hold 200 pictures) with their faces sticking out of a hole in a poster that has a character from my book painted on it. This will work at any fair where there is a campus or large lawn available. I will email these free pictures to the families; that will help me get an e-mail list of fairgoers with children--a target audience for some of my books. I can ask for their snail mail addresses on the slip, too.

Once an author has a digital camera, a card to hold the pictures, and the device to load them on her computer, it's a free promo exercise! There is no cost to doing it over and over. The pictures must include a number in the photos that corresponds to the slip with their name, address and email so they can match the photos up with the addresses.

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Submitted by Kathe Gogolewski (http://www.tri-studio.com/), author of A Promise to Keep, writing as romance writer Ann Durand and Tato, a fantasy/adventure for readers 8 to 13, available Nov. 1, 2005 from Wings Press, http://www.wings-press.com/
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Tip: Here is a site that is very useful for giving your book a little extra exposure. You can post reviews, new book announcements and more. To visit your group on the web, go to: http://groups.yahoo.com/group/BookoftheDay/. To subscribe, send an email to: BookoftheDay-subscribe@yahoogroups.com
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Opportunities:
2006 Erma Bombeck Writers' Workshop, a one-of-a-kind national resource for humor and human interest writing and the only organization that focuses on both, is now accepting registrations for their 2006 event (March 23 to Sat., March 25, 2006) in Dayton, Ohio. The registration fee is $325 and includes all workshop sessions, two continental breakfasts, two lunches and three dinners. The workshop always sells out quickly. There are only spots for 300 writers, so register now at http://www.humorwriters.org/2006Register.html

Learn more about the workshop schedule at http://www.humorwriters.org/2006Schedule.html

Read all the faculty bios at http://www.humorwriters.org/2006SpeakerBios.html

Why am I telling you about this now? This workshop sells out quickly. There are only spots for 300 writers. Now is the time! (-:
And, yes I would love to see you there.
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Your Copy of Tracings is delayed. It should be in the mail the end of October, If you would like to order it, e-mail me (HoJoNews@aol.com) for directions or go to http://finishinglinepress.com and click on *New Releases for 2005.*
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Tip: Lynne Eodice has been a friend for several decades. I've long admired her creative Christmas cards and the photography she did for the magazines she worked for. Now she is a freelancer. Won't you consider her for photography for you head shot? event? book cover? www.lynesimages.com or e-mail at lynnesimages@yahoo.com.
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Reciprocal Links:
The Reading Tub is a charity that promotes family and children*s literacy. They read every children*s book that is sent to them for a review. They are then donated to community organizations. Go to www.thereadingtub.com.
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Walter Brasch*s America*s Unpatriotic Acts: The Federal Government*s Violation of Constitutional and Civil Rights. ) is a look at the history and effects of the USA Patriot Act upon the erosion of our civil liberties and violations of at least five of the Bill of Rights. It has been endorsed by liberals (among them Noam Chomsky and Paul Krassner), and conservatives (among them Bob Barr and Alan Caruba) and may be ordered at Amazon.com or your favorite bookstore.
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Star Publish offers near self-publish profits on your paperback; it is an alternative to noncommunicative publishers. A different kind of publisher where the author is the Star. http://starpublish.com.
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Do you dream of becoming a published writer? Or maybe you want to hone your skills? Writer to Writer features tips on writing, marketing, submitting, selling and more. Regular no-fee contests. www.writer2writer.com
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Deadline Approaching!
The Easiest Contest Ever:
You Already Promote: Tell Us About It and Win Another Chance at Great Promotion!

Contest Title: Reach for the Stars: A Contest for the Best Frugal Promoter of 2005

Organization/Author: Carolyn Howard-Johnson and Star Publish

Contest link: http://starpublish.com/Contest.htm

Deadline: October 30

Entries: It*s easy! Tell us about a special approach you have used to promote or give us an outline of your entire campaign. You can do it in 500 words or less--way less.

Prize: Star Publish will publish the winners* entries in an e-book designed to help other writers hone their public relations skills and encourage those who are not promoting to better realize their publishing goals. As a service, the e-booklet will be given to any writer who would like a copy. Six winners will be chosen. The grand prize winner will also receive $50. Copies of, Successful Website Marketing, Book Marketing from A-Z, The Complete Writer and The Frugal Book Promoter will also be given.

Judges: The contest judges will be Kristie Leigh Maguire, publisher of Star Publish, Carolyn Howard-Johnson, author, and Irwin Zucker, founder of Book Publicists of Southern California and President of Promotion in Motion

Brief Guidelines: A writer need not be published to enter. Writers may submit campaigns or ideas intended to build a package to present to agents and publishers before their work is published, or promotion plans used to promote a given work or body of work after it is in print. How a writer uses a promotion campaign will be considered in selecting the winning entry as well as the actual promotion process. Originality and thoroughness will also be considered. Complete guidelines and entry information are available at: http://starpublish.com/.

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Carolyn*s Appearances:

 Teleclass: Multiply your book marketing efforts! Networking is authors helping authors! It will help you get those coveted reviews, free publicity and more! This teleclass is powered by http://queenpower.com/ in collaboration with Authors* Coalition http://authorscoaltionandredenginepress.com/.

Topic: Radio: A Do-It-Yourself Guide to Promoting Easy and Cheap! Be apprised! Radio show hosts NEED you! You may wish to hire a publicist to place you on the air but consider Marilyn Peake*s and Carolyn Howard-Johnson*s approaches before spending your promotion allowance on what you can do yourself! This teleclass is powered by http://QueenPower.com in collaboration with Authors* Coalition. These two authors have promoted their books ranging from poetry to young adult to self-help, on more than 400 radio and TV programs, nationwide.
DATE: Thursday, October 20
TIME:4 pm ET, 3 pm Central, 2 pm Mtn, 1 pm pacific.
It*s easy! Just call: 641-297-7200.Then punch in the access code: 345277

Advance registration taken. E-mail maggie@queenpower.com.

The news gets even better - we're going to start taping our classes for you to enjoy at your leisure and without concern for long distance charges.
Carolyn is the author of USA Book News* Best Professional Book of 2004, The Frugal Book Promoter and others. Marilyn is the author of three of her publishers* highly-acclaimed young adult novels, The Fisherman*s Son Trilogy.

Please note, you will be charged a long distance call. For some, that means you*ll not be charged at all; and for others, it may mean 3 to 6 cents a minute.
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Diamond Bar Festival, Sunday, Oct. 23, at Diamond Bar Center, 1600 S. Grand Ave, Diamond Bar, CA, Noon to 4 pm. I will sit on a panel that explores the pitfalls and promise of alternative publishing. Information: 626-256-1212.
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There is Still Time to Register! Come to LA for a weekend! My class, Creating a Promotion Package for Your Fiction or Nonfiction Book, Saturday, Nov. 5th, at UCLA. A one-day class, it is affordable in terms of time and tuition. Contact Marcus Hennessey at writers@uclaextension.edu or (310) 825-9415.
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Palm Springs Lovers unite! Circle December 3rd on your calendar for The Desert Woman*s annual authors* luncheon. I will be sharing my chapbook of poetry Tracings, and, of course, Frugal. One feeds the soul of writers, the other feeds their careers.
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I will be conducting a workshop on Jump-start Your Credibility and Salability: Publish a Book at the American Board of Hypnotherapy*s 2006 Convention: Newport Beach, CA, Radisson, Feb. 21, 2006, 3:30 pm. I will also be presenting a seminar on writing a book to establish credibility in the professional world on Sunday, Feb. 19th at 9 am. Visit their site at: www.hypnosis.com.
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Dayton University*s Erma Bombeck Writers* Workshop, March 23-25, 2006. Nearly a thousand writers have attended The Erma Bombeck Writers* Workshop since it started in 2000, they have learned from New York Times bestselling authors, Pulitzer prize-winning columnists, agents and editors. This year*s lineup includes Dave Barry, Susan Reinhardt, Gordon Kirkland, Craig Wilson, Jodie Lynn, Kristin Godsey, Carolyn Howard-Johnson, Leigh Anne Jasheway Bryant, Mark Shatz and Richard Hunt. Learn more at http://www.humorwriters.org/
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Carolyn will present at the Las Vegas Writer*s Conference, Henderson, NV. March 30 to April 2, 2006. It is slated for Sam*s Town Hotel & Gambling Hall, 5111 Boulder Highway, LV, NV. To learn more go to www.LasVegasWritersConference.com or contact Gregory Kompes, conference coordinator, at Gregory@kompes.com for more information.
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Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade something (almost anything!) for a permanent spot (or as my list grows, semi-permanent) spot in this newsletter. I use only links that benefit writers
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Tip: Hugh Rosen, author of Silent Battlefields:
A Novel (http://www.hughrosen.com/), was seeking a targeted audience. He thought, "Where do people interested in the Holocaust [the subject of my book] assemble?" The idea of turning to the USA Holocaust Memorial Museum occurred to him. People visit there from all around the country and the gift store stocks books! Since anyone buying his book would then take it back to their home city or town that would help created a buzz throughout the country. Hugh wrote to the director of the museum store, stating that I would be willing to donate twenty copies. Within only a couple of days he received an e-mail informing him that the store would be willing to accept the books.

Editor's Note: This differs from the often-used idea of donating one copy of a book to a library or sending one to a store. This one will assure that a book buyer will sit up and take notice if all 20 of those copies sell quickly (and Hugh will be able to assure they do by sending every person he knows who lives in Washington DC or who plans to visit Washington D.C. to the store to purchase it!) Follow-up is needed to be sure the bookstore remains well-stocked!

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More Reciprocal Links:

Gather at QueenPower.com where women promote, support and encourage women. Don*t wait till you*re ready, have more time, or are a little older. Start living your best life now! http://www.queenpower.com/
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Sun Signs for Writers: Learn how astrology can benefit (and entertain!) writers with a new Writers* Digest book: http://www.writersigns.info
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Judith Woolcock Colombo: Author of The Fablesinger and Night Crimes: Learn more at: http://odin.prohosting.com/~night01
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 Discover love, laughter, romance, and eccentric, meddling neighbors among other things... Discover a novel by Cynthianna Appel and receive your choice of another e-book at no cost. Go to http://pages.sbcglobal.net/cynthianna/promo.html today!
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Read Joyce Faulkner*s Celebrity Cafe.com column to learn about anything from aging feet to her favorite books on writing: http://thecelebritycafe.com/features/Columnists/The_Weekly_Shriek/
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Fr** Publicity Resource: Let this site send your media release to book trade professionals including Associated Press, Reuters, Dow Jones, and more! http://press.heliographica.com/
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Milli Thornton, created a clinic to help promote her book, Fear of Writing. She is also the author of an e-book called Become a Workshop Presenter. Learn more at: http://www.fearofwriting.com/
Has writing lost some of its spontaneity? Find a fun remedy in the online writing course at Fear of Writing: http://www.fearofwriting.com/course
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Discover a true-life philosophy about making marriages last a lifetime in Choose Love For Life, by Joe and Edwina Roady (http://www.chooseloveforlife.com/.)
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Please forward Sharing with Writers to other writers. Unlike many others, I do not mind if you send only part of it. I do ask that you paste the subscribe information I have provided at the end of this newsletter and credit individual authors as well.
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Authors* Coalition: Thank You:
To All of You Star who signed up to participate in our LA Times Festival of Books booth. Although display space is sold out, you can still participate in many of the activities including Website ads, the blog (http://redenginepress.com/chjohnson ), collateral materials designed so that you can target small audiences at a reasonable price and more. http://authorscoalitionandredenginepress.com

Don't forget our Authors* Coalition*s logo is available for you to use on your sites, in your e-mail signature, on your letterheads, etc. Why would you want to? Professional credibility. E-mail me and I'll be happy to send it to you.

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Tip: This is from Barbara McNichol, editor and provider of a handy little tool called Word Trippers: "Compliment" means to praise while "complement" means to complete or enhance something. (Note: The words "complete" and "complement" both use the letter "e".) "The wine steward deserves many compliments. The wine complements the meal extremely well." Sign up for The Door Opener e-zine at http://www.barbaramcnichol.com/ and receive new Word Trippers like this in your email every month.
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News:

Thank you to Scott Flora, Small Publishers of North America guru (www.spannet.org) for sending these releases that present both sides of the Google Library Program:

Authors Guild Sues Google
Citing “Massive Copyright Infringement”

September 20, 2005
Authors Guild News Release

By Paul Aiken

NEW YORK — The Authors Guild and a Lincoln biographer, a
children's book author, and a former Poet Laureate of the United States filed a class action suit today in federal court in Manhattan against Google over its unauthorized scanning and copying of books through its Google Library program. The suit alleges that the $90 billion search engine and advertising juggernaut is engaging in massive copyright infringement at the expense of the rights of individual writers.

Through its Library program, Google is reproducing works still under the protection of copyright as well as public domain works from the collection of the University of Michigan's library.

“This is a plain and brazen violation of copyright law,” said Authors Guild president Nick Taylor. “It's not up to Google or anyone other than the authors, the rightful owners of these copyrights, to decide whether and how their works will be copied.”

The individual plaintiffs are Herbert Mitgang, a former New York Times editorial writer and the author of numerous fiction and nonfiction books, including “The Fiery Trial: A Life of Lincoln,” published by Viking Press; Betty Miles, the award-winning author of many works for children and young adults, and the co-author of “Just Think,” published by Alfred A. Knopf; and Daniel Hoffman, the author and editor of many volumes of poetry, translation, and literary criticism, including “Barbarous Knowledge: Myth in the Poetry of Yeats, Graves and Muir” and “Striking the Stones,” both published by Oxford University Press. Mr. Hoffman was the 1973-74 Poet Laureate of the United States.

Google has agreements with four academic libraries — those of Stanford, Harvard, Oxford and the University of Michigan — and with the New York Public Library to create digital copies of substantial parts of their collections and to make those collections available for searching online. Google has not sought the approval of the authors of these works for this program.

The complaint seeks damages and an injunction to halt further infringements. More information can be found at www.authorsguild.org.

Google News Release

By Susan Wojcicki, Vice President, Google Product Management

Today we learned that the Authors Guild filed a lawsuit to try to stop Google Print. We regret that this group chose to sue us over a program that will make millions of books more discoverable to the world -- especially since any copyright holder can exclude their books from the program. What’s more, many of Google Print’s chief beneficiaries will be authors whose backlist, out of print and lightly marketed new titles will be suggested to countless readers who wouldn’t have found them otherwise.

Let's be clear: Google doesn’t show even a single page to users who find copyrighted books through this program (unless the copyright holder gives us permission to show more). At most we show only a brief snippet of text where their search term appears, along with basic bibliographic information and several links to online booksellers and libraries

Google respects copyright. The use we make of all the books we scan through the Library Project is fully consistent with both the fair use doctrine under U.S. copyright law and the principles underlying copyright law itself, which allow everything from parodies to excerpts in book reviews.

Just as Google helps you find sites you might not have found any other way by indexing the full text of web pages, Google Print, like an electronic card catalog, indexes book content to help users find, and perhaps buy, books. This ability to introduce millions of users to millions of titles can only expand the market for authors’ books, which is precisely what copyright law is intended to foster.

This link will take you to Google’s news release: http://googleblog.blogspot.com/2005/09/google-print-and-authors-guild.html
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Tip: "Carolyn, in Frugal you advise us to keep our Internet presence ALIVE, and our web page fresh in order to keep people coming back. I decided to do something different and have a Pretty Pet Contest because practically everybody loves animals. (I still get more fan mail for Trixie, my writer-dog than for me. What's up with that?) Anyway, the Pretty Pet Contest, is for ANYBODY as long as they sign up and follow the rules, AND they can have multiple entries! How does this help me? In order to enter their pet, they must sign up for my newsletter, All Things Royal, which comes out every Monday. This means more writing exposure, AND they'll visit the web page everyday to see what new pets have been posted... AND... they'll tell their friends... AND their friends will --- well, you get the idea.
Queen Jaw Jaw, http://www.queenjawjaw.com/
Georgia Richardson - a.k.a., Queen Jaw Jaw, The Queen of Experiences, author of A Funny Thing Happened on the Way to the Throne. Star Publish May 2005
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Thank Yous:

 Magdalena Ball for including her review of Tracings in her newsletter. It is also posted on her popular site for writers and readers alike, The Compulsive Reader. (http://tinyurl.com/cn48v )

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Carolyn*s The Frugal Book Promoter: How to Do What Your Publisher Won*t is USA Book News* Best Professional Book 2004. Ordering information is at the end of this newsletter. Her This is the Place and Harkening are both multiple award winners. Learn more about her work and download her fr** promotional e-books at http://carolynhowardjohnson.com
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Reciprocal Links You Can Use:

The Complete Writer offers advice on writing, editing, proofreading, publishing and design. Published by Red Engine Press, it offers writing services. A traditional press, it publishes fiction, nonfiction and children*s titles. http://www.redenginepress.com/
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Dr. Bob Rich is a freelance editor. He finds the good things in your book and makes suggestions for improving it. His clients include independent publishers, and a long list of writers. Find him at http://bobswriting.com/editing.html
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The Compulsive Reader reviews books by some of the hottest writers working today. Find author interviews, literary news, criticism, a free e-zine, giveaways, and more. http://www.compulsivereader.com/html.
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Do bookstores owe you money? Michelle Dunn*s books How to Make Money Collecting Money: Starting a Collection Agency and Become the Squeaky Wheel, A Credit and Collections Guide for Everyone will help you get your checks in full and on time. http://www.michelledunn.com/
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Erica Miner, queenpower.com*s Queen of Journaling, has a monthly e-mail newsletter that rocks. News and tips for writers, with an emphasis on journaling will enrich your writing. Subscribe at: http://www.ericaminer.com/newsletter.php
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A Cappela Publishing*s very successful audiobook, How to Write Your Own Life Story (or Your Family*s Saga) is now also available as a CD set. The American Library Association*s Booklist highly recommends it, for both professionals and those who have never before written anything beyond a letter. It takes you step by step through the process, even discussing your publishing options and which is best for you. A great gift for that reluctant parent or favorite aunt or uncle. www.acappela.com
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Tip: From Gregory Kompes, Writer, Speaker and Photographer, http://www.Kompes.com: To avoid those odd little symbols in your e-mail or newsletters (Ahem!) use your Word tools. Go to Tools on your toolbar, then Auto Correct Options and then click on the "Auto Correct as You Type" tab. Uncheck the box marked "straight quotes" with "smart quotes".
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Author News:

~Francine Silverman's Book Marketing from A-Z (Infinity Publishing 2005), was a runner-up in the How-to Category in the 2005 DIY Book Festival, http://www.diyconvention.com/,competition, announced in October 2005. The 2005 winners are listed at:
http://www.diyconvention.com/categoryJ/2_details.asp?category_id=71&categoryJ1_id=3&categoryJ2_id=313

~Joyce Brennan, who attended a writers' conference seminar I gave, has published her Love Undecided (Infinity Publishing). Like a true promoter, she is offering a beaded book mark with each copy she mails. E-mail her at frivvie@cox.net or joycewrites@cox.net

~Patricia Lee Lewis's book of poems A Kind of Yellow (Patchwork Farm Press) was published just in time to meet the deadline for Writer's Digest's 13th Annual International Self-published Book Competition. It was awarded first place in the poetry book category. Learn more about Patricia at http://www.writingretreats.org/
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Featured Article:
Go After Holiday Book Sales
By Carol White

For many of us, the Holidays are our most productive sales time. Books of all types make wonderful gifts. So what do we need to do to make sure that our product is in people’s minds as they make their holiday gift selections?

The following are some ideas that I am using this year to help boost sales of Live Your Road Trip Dream – Travel for a year for the cost of staying home. I see this as a conversation that we can all have to share ideas and increase sales. Please add your thoughts.

I've sent out 50 postcards (September) to magazines that might do a Holiday gift article or column for travelers suggesting that Live Your Road Trip Dream makes a great gift "for road trip travelers, recent retirees or the hard-to-buy-for dreamer on your list". I included pricing, where to get a review copy, where the book can be purchased (book available everywhere, gifts packs on our website) --so editors can tell their readers, a reference to my Website, and how to contact me (phone, mail, & email) and a little blurb about the book (already on the back of my postcards with the book cover on the front),

My average visitors per day to my website went up in the week after the cards would have arrived -- so I know people at least are considering it. Also, my sales on Amazon went up -- did some people order a copy rather than request a review copy? Hmmm. Remember, magazines work 4-6 months out so the time has probably passed for this one this year. There is always next year. I’ll let you know the results.

I will send a similar card to my newspaper and internet contacts in early November. Most of these articles break right after Thanksgiving through the first week in December. I offer not only the autographed book itself, I have come up with a couple of Gift Pack ideas as well as discounts for multiple sales to one address, and FREE standard shipping in the US during the holidays. I don’t discount the price of the book for these promotions. Let them buy from Amazon if they want cheap! Let them buy from me if they want special! Different channels for different types of buyers.

I am going to offer delayed shipping and billing as an option for the holidays on my website to coincide with some publicity (a book review) in CyberSam -- the Good Sam Club's e-newsletter that breaks November 1. Some great networking led to this opportunity (see the PMA October Newsletter for my article on networking and cross promotion) and I want to capitalize on all of those increased visitors to the site -- get their orders early -- ship and bill later, if they want! The newsletter will have a link to a specially designed Good Sam Club page (that way I can track how many visitors view the page vs. how many actually order) for their exclusive discount and offers! This newsletter goes to many HUNDREDS of THOUSANDS of road trippers -- my exact target audience. (Note: If you do something like this that will potentially get a huge response in a short time, make sure your ISP's web server is up to the task -- nothing worse than crashing a server...)

My radio interviews (www.roadtripdream.com/appearances.html ) (typically 4-5 per month) will all focus on my holiday specials now through December. Most hosts are great about giving you the opportunity to say a few words about your Website. After all, my site is the ONLY place you can get autographed copies! (Unless you attend one of our live presentations!)

Our monthly newsletter (www.roadtripdream.com), Road Trip Dreaming, will feature a special promotional holiday offer exclusively for subscribers -- with a suggestion that they pass the newsletter along to friends and family who can also use the discount if they sign-up for the newsletter! Each offer will use a different promotional code through my secure server company (http://www.eftnet.com) so I can track what is coming from where!

One of my major partners, AAA, has released a very good special for all their clubs throughout the US and Canada to purchase our books for their Travel Stores and/or have us present to their clients, as we do here in Oregon. Some of the magazines that I sent the postcards to were AAA magazines, too. Their postcards mentioned the promotion also. This promotion is good through March, 2006, so it has a while to work. Hopefully, this will give them another reason to look at our great promotional offers if not sooner, then later!

Portland offers a very good Holiday Bazaar Thanksgiving weekend. I understand that books do very well at that show. I’m hoping to share a booth with someone to give that venue a try this year. I’m not normally a big fan of bazaar selling, but I hear this is different. We’ll see.
In addition to these special promotions during the holidays, there is some other media coverage coming up that will also provide sales opportunities:
o RV West Magazine – October, 2006 issue
o AM Northwest - Local morning TV show - Portland, OR, - October 12th.
o October radio - Seattle, WA; Orlando, FL (syndicated); and Harrisburg, PA (syndicated)
o Senior Showcase - Portland Cable TV - November, 2005
o Motorhome Magazine - TBD

Never let an opportunity pass you by, and never quit networking with others to share both successes and failures. I look forward to hearing the ideas of others for making their holiday success stories.
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Carol White, author of Live Your Road Trip Dream
www.roadtripdream.com
A member of PMA, SPAN, NWAB, Travel Publishers Assn. (TPA) and Authors' Coalition
Finalist, 2004 ForeWord Magazine Book of the Year - Travel

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To receive a copy prologue of the award-winning This is the Place in your e-mail box F#R#E, send an e-mail to carolynhowardjohnson@sendfree.com. If for no other reason, do it so you can see how well a no-cost autoresponder can work for your promotion campaign.
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Essential Book and Record Keeping
This letter is an occasional and informal way for me to share with my writing and publishing friends and for them to share with each other. Please send me your tips and news and I will try to pass them on for the benefit of others. If you do not care to receive this letter, just let me know but please, please don*t tell me you*ve given up writing or promoting!


To submit information for consideration, e-mail me at HoJoNews@aol.com. Include *Submission* in the subject line.

You are encouraged to pass this newsletter on to friends or e-groups who may have an interest. It needn*t be pasted in its complete form, but please include this credit of anything you snip and paste:

To subscribe to Sharing with Writers send an e-mail with SUBSCRIBE in the subject line to: HoJoNews@aol.com. It is edited and distributed sporadically by Carolyn Howard-Johnson, http://carolynhowardjohnson.com, author of THIS IS THE PLACE, HARKENING: A COLLECTION OF STORIES REMEMBERED and THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON*T and is an entity of Authors* Coalition, http://authorscoalitionandredenginepress.com.

Ordering Information for The Frugal Book Promoter: How to Do What Your Publisher Won*t:
Order FRUGAL in e-book form for only $9. at: http://starpublish.com/starbooks.htm
Paperback copies may be ordered at Amazon where it is discounted: http://www.amazon.com/exec/obidos/search-handle-form/002-0672916-9668863 This is the Place and Harkening: A Collection of Stories Remembered may also be ordered there.
And at Barnes and Noble by clicking on this link: http://search.barnesandnoble.com/booksearch/results.asp?WRD=the+frugal+book+promoter&userid=Rt39vFn9pM&sourceid=00393694016245851818&bfdate=12%2D30%2D2004+19%3A13%3A56&cds2Pid=946 This is the Place and Harkening are also available there and if you order more than $25. in product, you get free shipping, no tax.

Tracings, a chapbook of poetry, may be ordered at http://finishinglinepress.com.