February 21, 2008
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs!

From the Desks of
Carolyn Howard - Johnson
And Authors' Coalition Friends
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Sharing with Writers is the official newsletter of Authors' Coalition,
http://www.authorscoalitionandredenginepress.com
an organization of writers who help writers.

To read this letter in plain vanilla text, scroll down. To read this newsletter with a bit more pizzazz (not much, though!) at Authors Den go to:
http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_Feb_SpecEdCatalog_2008.doc

This letter, in the interest of speed before I leave town for my mother's 90th birthday is unedited. I alone take responsibility for the boo - boos. ( - :
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Note from Carolyn:

Dear Subscribers and Authors' Coalition Members:

This letter is a one issue letter. That is it is a call for you to participate in the Authors' Coalition catalog that goes out to book buyers and to press. It is associated with the LA Times/UCLA Festival of Books only in that the name adds a certain cache to the catalog. ( - ; Any author in the nation with any kind of title (other than pornography) may participate. You will find the details below. Please let me know of your intent before March 5.

Keep in mind, this catalog is a real life, in the mail catalog. Book buyers are getting fewer and fewer of these all the time. Thus they are becoming more effective. Also, note below the opportunity it give you for an opening to have a chat with book buyers.

Happy writing, promoting and, yes, editing, too!

Carolyn Howard - Johnson
Websites: http://carolynhoward - Johnson.com (literary)
http://HowToDoItFrugally.com (all things about writing)
Authors' Coalition: http://www.AuthorsCoalitionandRedEnginepress.com
For the Frugal Editor, Amazon - direct: http://www.amazon.com/gp/product/0978515870/
Blogs: http://AuthorsCoalition.blogspot.com, a blog focused on book fairs
http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.TheFrugalEditor.blogspot.com, a blog focused on editing, formatting and craft
And now blogging on War. Peace. Tolerance. And Our Soldiers at http://www.warpeacetolerance.blogspot.com.
And now! Squidooing at
http://www.squidoo.com/HowToDoItFrugallyforAuthors
and http://www.squidoo.com/carolynhoward - johnson

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Please pass this letter on to others. Unlike many, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e - mail to HoJoNews@aol.com with 'Subscribe' in the subject line."
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THE CATALOG:

Based on last year's success, we are offering a catalog again this year. This is a cross - promotional effort . Those who participate are expected to contribute names of bookstores in their area and to follow up with phone calls to the book buyers after the catalog goes out. That's what makes this super - successful, the personal contact with the buyers who then pay special attention to the catalog so that all participants - - regardless of the area they live in - - benefit. Participants also benefit from their name being associated with a prestigious fair. Prices are:

 1/8 page: $125
 1/4 page: $250
 1/2 page: $500
 Full page: $1000.

Nonmembers of Authors' Coalition or those not participating in the full program, please add $20 to cover your membership.

These prices include:

 ad set up (layout),
 ad space
 printing
 postage to book buyers and press contacts.
 pdf copy of the booklet that each participant may produce (print) on their own to use at their own events throughout the year. the right to print and send copies of this catalog for other purposes as long as you do not make changes in the catalog

You can see how this cross promotion could snowball. We only ask that no changes be made to the catalog and that it be given away, not sold. If there is a demand for printing, we may also offer that service.

Catalog Details

A electronic sample catalog from last year is available on request.

Authors may participate only in this catalog or in combination with some of the others programs offered.

Those who participate in the catalog and the slide program will be included on the CD that we give out to 1,000 fair - goers at no extra charge.

The costs listed are for paid members of Authors' Coalition members. To support our sponsor, Authors¡¦ Coalition, all participants who are not members will be asked to pay $20 for a basic membership fee (or $10 renewal if they participated in last year's fair).

Participation in this catalog is limited.

This catalog will be sent out to at least 500 bookstore buyers and Los Angeles press contacts by mail.

This catalog will be circulated by e - mail to bookstores for which we have e - addresses. Participating authors will be encouraged to supply e - address as well as postal addresses.

This catalog will be circulated to bookstores personally selected by the participants as well as others.

Those who wish to list more than one book in this catalog will receive a 10% discount on the 2nd ad, 20% on the third.

Checks may be sent to
Pat Avery
18942 State Hwy 13 Ste F,
Box 107
Branson West, MO 65737

Please specify what the check is for and what size ad you want. Also, please notify me of your intent at hojonews@aol.com so I can reserve space for you.

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Essential Book and Record Keeping:

This letter is an entity of Authors' Coalition http://authorscoalitionandredenginepress.com

Edited and distributed by Carolyn Howard - Johnson,

http://carolynhoward - johnson.com

Author of This Is the Place, Harkening: A Collection of Stories Remembered, Tracings, and the How To Do It Frugally series of books for writers,

www.howtodoitfrugally.com.

Tracings, a chapbook of poetry, published by Finishing Line Press may be ordered at
www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1 - 1/

This is a place to share with others and learn from others.

Though I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information, articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to: HoJoNews@aol.com.

Please pass this newsletter on to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.

Order the Frugal Book Promoter: How to Do What Your Publisher Won't at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e - book at http://starpublish.com/carolyn_howard - johnson.htm

or paperback at Amazon where it is discounted:
www.amazon.com/gp/product/193299310X/qid=1149015406/sr=2 - 1/

The second in the How To Do It Frugally series of books, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, is available at this link to Amazon:
http://www.amazon.com/gp/product/0978515870/


The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less, is available on Amazon as a Short for 49 cents.
http://www.amazon.com/Great - First - Impression - Book - Proposal/dp/B000YG6O5U/ref=sr_1_1?ie=UTF8&s=books&qid=1199595319&sr=8 - 1