More than 13,000 trade shows and conventions are held in America each year. They range from the huge, glitzy Las Vegas events that draw tens of thousands and cost the exhibiting companies millions of dollars, to smaller regional affairs that cost thousands. However, whether you’re Microsoft or Sally’s Gift Baskets, it’s important to get the most out of the dollars spent on trade shows. These shows become easily overwhelming to the attending employees. Between traveling, setting up the booth, exhibiting, and “walking the floor” in search of new products or clients, there’s always too much to do in too little time. How do you make the most of out your convention budget?
Seasoned exhibitor and trainer Linda Musgrove has the answers in The Complete Idiot’s Guide® to Trade Shows. In this unique and practical book, she shares her insider’s knowledge accumulated over many years in the business about:
- Booth costs and how to save money-- and still have a great booth
- Marketing tips inside and outside the show
- Staffing and travel strategies
- Juggling sales, customer relations, and innovation at the show
- Networking skills to build lasting business relationships
- Adjusting expectations to meet the exhibition and your goals
- Spending smart on giveaways and other promotions
- New technologies that will make any show a success
