This book is a great resource for both prospective franchise buyers and companies that want to learn how to franchise a business as it explains in detail what the franchise system entails and the precise benefits it offers to both parties. Kevin B. Murphy, known in the industry as Mr. Franchise, wrote the foreword and edited all chapters. An internationally-known franchise expert and San Francisco franchise attorney, he brings three decades of knowledge and experience in franchising, including ownership of a very successful franchise.