Pimp My Site: The Day by Day Guide to SEO, Search Marketing, Social Media and Online PR. A complete course in do–it–yourself digital marketing in 14 bite–sized lessons.

Find expert guidance on marketing your businesses online. Pimp My Site is a complete, do–it–yourself toolkit structured as a fourteen–day course.

Rather than fry readers' circuits with a lot of jargon–heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award–winning online entrepreneur, takes a show–and–tell approach.

Her step–by–step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.

An excellent do–it–yourself resource for complete beginners as well as experienced users with practical coverage of all important trends and technologies, including optimiation, search marketing, social media, YouTube, keywords, email marketing, and much more.