Pegi Burdick wants women to understand that their financial difficulties are not really about dollars and cents.  Instead, they spring from deeper, older problems that today are in conflict with their current behaviors. This conflict is the substance of It’s NEVER about the Money…even when it is, Ms. Burdick’s new book.  It was inspired by research and conversations she’s had with women through her coaching program, The Financial Whisperer.

“How you move through the world and how you feel should be consistent,” explains Burdick. “When they aren’t, you make poor financial choices and you rationalize negative behaviors.”  Despite countless books, coaching programs and support groups seeking to help women manage their money, none provides long-term solutions because they do not uncover the real issues.  Ms. Burdick’s book does. 

IT’S NEVER ABOUT THE MONEY…EVEN WHEN IT IS asks two basic questions: “Where are you now?” and “What’s holding you back?”  Each chapter deals with a different part of a woman’s personality and behavior.  By providing stories from some of her clients, Ms. Burdick invites readers to identify their own problems and gives them a new way to think about familiar words, such as intimacy and trust.  This emotional literacy lays the groundwork for readers to regain control over their lives.