Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way.
Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way. A Publicity Director for two publishers Babs brings knowledge to this book.
Public Relations teaches you why you need a publicist and how to find the right one for you. To understand what you need she covers:
How publicity can help sell books What you need to know about publicity Writing Pitches Media Kits Press Releases Where to find a PR agent What to send to your PR agent
Excerpt
How does public relations work in book selling?
Public relations (PR) is the practice of managing the flow of information from an organization or an individual out to the public. There are certain ways publicity can work. An individual might win awards to garner attention, pitch an ad directly to print or social media, or use other means to heighten visibility.
The common goal is for the public to become aware of your product—in this case, your book. PR shapes and maintains the image of you as an individual. Today's public relations professional does more than sit behind a desk faxing out press releases. More than ever, he's the public face of the client. It's the PR professional who organizes community outreach, volunteer programs, and cultivates relationships with potential readers.
Step-by-Step of what a publicist should do for you.
Create a Publicity Plan. You need to know where you are going and how you are going to get there. While creating your plan, you’ll want to consider these two primary questions: Who are your target publications, reporters, and bloggers? What topics or angles can you pitch to each of them?
Professional Reviews
Public Relations For Authors Take Hold of Your Own Promotions
This book is written in very simple language. It's short and to the point and so not overwhelming with information. You can read it in one sitting, like a pamphlet and then go back to it and use it for reference. I'm a published author and as I read it I kept thinking, wow, I don't do any of this to promote my books. I really need to. And I felt that this book would be the perfect guide because I don't have a lot of time and money to invest in PR. Babs's instructions are perfect for authors like me. I can make checklists based on her very methodical outline of how to promote a book. She makes the whole process feel very doable, like you really can get it accomplished, even with a busy schedule and limited funds for promotions. Good little tool. Highly recommended.
Public Relations For Authors Take Hold of Your Own Promotions
Everything I wish I had known as a debut author...
This short and concise guide written by a publishing PR professional provides the often clueless author a means of forming a coherent and sound promotional strategy. Highly recommended.
Public Relations For Authors Take Hold of Your Own Promotions
Excellent guide for the beginner author as well as the experienced one. Ms Hightower covers all aspects of Public Relations for the author in language that anyone can understand.
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