n this book, author Anand Srinivasan; a digital media consultant and a struggling entrepreneur himself, talks to 100 different entrepreneurs about the challenges they faced while starting up and how they overcame them. Entrepreneurs interviewed include the likes of Matt Barrie from Freelancer.com; the world's largest online freelancer marketplace, Beth Shaw from YogaFit; the world's largest Yoga training school and Dianne Crowley from Wild Wing Cafe; a popular restaurant chain in South Eastern USA. The list of interviewed entrepreneurs include people from all hues and backgrounds