The Best of the Monday Morning Marketing Memo will help executives, entrepreneurs, business owners, and marketers focus on the key marketing topics that will help you grow your businesses, retain customers and leverage your corporate brands.
For many years the Monday Morning Marketing Memo was one of the most popular marketing e-newsletters, read by business owners, entrepreneurs, executives, and marketing practitioners in organizations big and small.
Slightly edited, reivised and updated as needed, the 42 Monday Morning Marketing Memo issues reprinted here are the ones that generated the most commentary, queries and feedback from readers around the world.
These 42 issues disucss a wide range of diverse topics, including corporate branding, customer retention, marketing strategies, and sales management skills.
As an extra bonus, we have added at the end of the book five of the tools and checklists provided to our clients and Monday Morning Marketing Memo readers over the years.
The Best of the Monday Morning Marketing Memo will help business owners, executives, entrepreneurs, and marketers focus on the key mrketing topics that will help you grow your businesses, retain customers, and leverage your corporate brands.
Excerpt
The importance of focusing on customer needs, wants and desires is a key theme in every seminar and keynote speech I give.
I have long advocated that too many businesses are being run in the pursuit of short-term shareholder value (i.e. share price) and not in the pursuit of long-term shareholder value through solving customer problems profitably and from developing long-term customer loyalty.
The way to create long-term shareholder value is to create and keep customers.
Professional Reviews
A really good marketing book! Not your typical dry marketing read!
"If it touches the customer, it is a marketing issue"
This book delivers marketing lessons that is underpinned by Steven's simple yet powerful insights into a whole spectrum of key marketing issues. Even for an experienced marketer, I found myself invigorated after reading the book. The book delivers marketing lessons in an easy to digest format - real word examples, key points and then asks thought provoking questions that helps you make your own action points. Definitely relevant to budding entrepreneurs, business owners and even seasoned corporate executives
Marketing A thru Z!
Mr. Howard's book may just as well been titled "Marketing: A thru Z" or "Everything you Need to Succeed in Marketing." His approach is comprehensive, articulate and easy-to-follow. It's a practical "how-to" that can help you be successful at just about any critical activity required for successful marketing from brand-building to customer intimacy. Even if you feel your marketing system is working to it's optimal effectiveness I'd still urge you to buy this book. Pick an issue, any marketing issue, and just flip to the right chapter!
KISS Marketing for All
Steven Howard knows how to say it so you know what is critical following the KISS philosophy of marketing! Very helpful reminders and insights for all who wish to be customer focused!
#4 on the Wall Street Journal Best Seller List -- Successful Authors spill their secrets to getting a book written, published, and having incredible book sales!
#4 on the Wall Street Journal Best Seller List -- Successful Authors spill their secrets to getting a book written, published, and having incredible book sales!
#4 on the Wall Street Journal Best Seller List -- Successful Authors spill their secrets to getting a book written, published, and having incredible book sales!
