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Go To Market Impact
Category:
Business/Investing
Publisher: Impact Press
ISBN-10: 9798999108326
Type: Non-Fiction
Pages: 275
Copyright: September 30, 2025
ISBN-13: 9798999108326
Price: $0.99 (eBook)
Do you have a big idea that could change the world?
You may be on a personal mission to tackle a big problem.
Or you may be part of an organization with a big vision.
“Over the years, I've seen both business and nonprofit leaders struggle to turn their vision into reality. Susan Schramm's book… guides them through the steps needed to prepare for the risks and potential hurdles they'll face during implementation."
- Jeff Grubb, Investment Banker, Management Consultant, Philanthropist and Trustee, MJ Murdock Charitable Trust
You have a big idea. You want to make it a reality——fast. Where do you start?
You’re in the right place. This book was written for you. It is a practical guide to help you:
• Launch a strategy that will stick and creates a lasting impact.
• Inspire and mobilize people to take action with you right from the start.
• Avoid common mistakes that can slow down or derail your progress.
• Lead with confidence despite the uncertainty.
Learn the critical but often-missed fundamentals for defining and implementing a new business strategy and reframing risk to use it to your advantage. Equip yourself with the concepts, tools, and mindset you need to get people on one page and ready to make an impact together faster.
This must-read guide is designed for leaders committed to driving results——from CEOs to board members to leadership teams. Rising leaders driving high-stakes strategic initiatives, as well as product management and project management leaders, will gain valuable insights into strategic planning, negotiating, and communication skills to prepare for the boardroom.
Author Susan Schramm is an experienced business and go-to-market strategist for Fortune 500 corporations, small businesses, and nonprofits. She knows the sweaty palms and sleepless nights of launching new products, partnerships, and global companies. Leveraging her experience and research, she shares straightforward, powerful ways to avoid common mistakes and move people to action.
No matter your role or the size or stage of your organization, this no-nonsense, engaging guide helps you lead people to create results faster in a changing competitive environment.
Whether you already have a big idea or are still figuring it out, this book is a practical roadmap to help steer your efforts and accelerate results. Why wait? Fast Track your big idea today.
"Susan Schramm peels back the onion on exactly how to realize a Big Idea in business. In a beautifully designed system for motivating people to do what is necessary for change, she walks us through the four principles of acceleration that underlie her thesis."
—Andy Cunningham, Silicon Valley's Brand Positioning Expert, Founder and CEO, Author, "Get to Aha! Discover Your Positioning DNA and Dominate Your Competition".
Excerpt
From Idea to Impact
Do you have a big idea that could change the world?
You may be on a personal mission to tackle a big problem.
Or you may be part of an organization with a big vision.
You may lead a high-stakes initiative with the potential to transform your organization, develop a new product, create a new program, or implement a new way of working.
Or do you have a small idea with big potential?
Even if changing the world is not your goal, you have an idea for improving your corner of the world. Big ideas start with small inspiration. You may not have it all figured out yet, but
your idea has the potential to be successful, profitable, and
satisfying.
Whether it’s a game-changing vision or a small change that has big possibilities—you have the potential to improve lives,
transform industries, and create lasting value. But moving from vision to execution isn’t easy. It requires more thaninspiration.
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