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Amazon
Dot ZEN book
Dot ZEN book
Category:
Business/Investing
Publisher: McGallen & Bolden
ISBN-10: 0983505810
Type: Non-Fiction
Pages: 254
Copyright: 2013
ISBN-13: 9780983505815
A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service, sales, marketing, public relations, social media, mobile apps, and interactive multimedia, with a focus on field-tested experience and tactics. This is targeted at small business owners, business executives, and marketers who want to build their brands in the marketplace.
The book has broad categories of topics:
Strategy and leadership
We discussed startup mentality, retiring products, the "last mover advantage", marks of a true leader, the myth of uniqueness, and work ethics.
Human capital and development
We discussed recruiting the best marketing people, structured and unstructured learning, social media and recruitment, and sieving out toxic employees.
Customer service and sales
We discussed the prevention of lapses, customer service myths, managing and developing retail staffers, service failures and recovery, social media and customer service.
Branding and reputation
We discussed good brand names, packaging and industrial design, and brand journalism.
Marketing
We discussed marketing tips from pop sensations, strategies, analogies to art and paintings, optimizing paid, earned and owned media.
Public relations
We discussed the humanizing of brands, going beyond traditional PR, trends of PR, crisis prepardness and communication, and spokesperson development.
Social media and the Web
We discussed website optimization, content targeting, content development tips, graphics for the Web, responsive websites, building social media communities, business blogging, analytics, and owned media.
Mobile, video and audio
We discussed augmented reality, QR, video content, mobile apps, and video journalism.
Excerpt
A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service, sales, marketing, public relations, social media, mobile apps, and interactive multimedia, with a focus on field-tested experience and tactics. This is targeted at small business owners, business executives, and marketers who want to build their brands in the marketplace.
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