This exciting new book is the only one that explores the topic of leadership from an entirely different perspective: leadership is an inside job that must combine equal measures of science and sincerity. Leaders don’t lead companies, organizations, or entities, they lead people. Those people have brains and those brains are divided into three distinct parts. If we as leaders don’t have a thorough understanding of the neuroscience that empowers great leadership, that’s like trying to be a golf pro without understanding the science of the swing.

THE 7 SECRETS OF NEURON LEADERSHIP explores how to use ancient wisdom–including the six types of love and nine personality types discovered by the Greeks, and modern neuroscience–including the discovery of the Triune Brain and personality neurotransmitters, to better communicate, educate, and motivate. 

Some of the leaders interviewed for this book include a former head of NASA, two Secretaries of the Navy, a Deputy Secretary of Defense, the Vice Commandant of the Coast Guard, a retired female 3-Star Air Force General, a 3-Star Army General, the former San Diego Girl Scouts CEO, the CEO of Huntington Ingalls ($7B shipbuilding firm), the CIO of Gold's Gym, CIO of Jack-in-the-Box, the VP Marketing of Alaska Airlines, senior executives from Oracle and HP, a co-president of the Conscious Capitalism movement (serves with Trader Joe's CEO), renowned neuroscientist Dr. Paul Zak, several retired admirals turned CEOs, Navy SEAL officers, dozens of other company CEOs and executives, and many other renowned leaders.

What will you gain from reading this book?

· If you loved The Go-Giver book, you’ll be touched as never before by inspirational and informative leadership stories and principles.

· If you raved about The Seven Habits of Highly Effective People, you’ll learn how to motivate others to perform at their best by using seven astonishing secrets about the human Limbic system.

· If you’re a fan of The New One Minute Manager, you’ll discover that it takes less than one minute to raise someone’s oxytocin level and inspire them to follow you to the ends of the earth.

· If you're a leader or aspiring leader, you'll learn how to leverage modern neuroscience and Aristotle’s Persuasion Model to persuade others to embrace your strategic vision.

· You’ll also discover how certain foods and diets trigger three primary neurotransmitters that influence your ability to lead, and the ability of others to follow your lead.

· And you’ll learn:

     -How to use Mirror Neurons to impart the right leadership examples for others to emulate

     -How to use a powerful Neuron Decision Matrix to tap into hidden brain areas and make better decisions

     -How to use Neuron Persuasion to ensure the best negotiation outcomes

     -How to adjust your leadership style to someone's Neuron Profile to better communicate and motivate

     -How to use the Neuron 3-Act Play to tell stories that inspire, inform, and sell

     -How to use Neuron Concepts & Contrasts to impart a Commander’s Intent or marketing message

SHIPS IN SEPT 2017