Amazon Category:  Business/Investing Publisher: Iowa State University Press ISBN-10:  0813822076 Type: Fiction Pages: 296 Copyright: Feb 1 2000 ISBN-13: 9780813822075 A book for professionals at all levels, teachers and students. Filled with case histories, checklists and dos and don'ts. Marketing public relations is the comprehensive public-awareness program designed to increase recognition of an organization's product or service. It is used in the political arena to attract voters and in the corporate world to increase sale. This book explains the process of marketing public relations, including the use of resources and special distribution services, the way to enlist media cooperation in the campaign, the considerations in targeting specific markets, and the basics of planning and budgeting. The checklists will be valuable tools both for the beginner and the busy practitioner.  Excerpt Marketing public relations has evolved into a sophisticated package that can directly impact bottom-line profitability.

Public Relations Review, Winter 1999
Marketing Public Relations is a practical publication. . . Henry does a good job of blending the "how to's" with real world public relations cases to provide a sense of brackground and context.

Purview-a suppplement of PR Reporter, March 18, 1996
Purview-a suppplement of PR Reporter, March 18, 1996