This book discusses the fundamental principles of animation production management at a conceptual level and explains the basics of production management for art.
Breaking the myth that Animation Production Management is a technical subject, this book lays stress on simple inputs such as methods, prioritization, discipline, diligence, effective communication, organization, time management and teamwork.
Professionals and students of digital art and animation will find this to be a comprehensive text on important yet ignored topics. This is not a technical manual for any specific medium. Topics discussed are applicable to all forms/mediums and business verticals that work with art and animation.
Professional Reviews
Ram Mohan
Over the decades, as a filmmaker, Ranjit has honed his organizational skills, sharpened his keen sense of aesthetics and, above all, brought into his production processes that elusive ingredient that is seen so rarely in our studio environments: discipline.
For those who wish to take up a career in animation as a line-producer or a studio manager, or, for that matter, to anyone who might enjoy a good read on animation filmmaking, Ranjit offers in this book a wealth of insights, observations and narratives that add up to a great deal more than any academic course in an institute of management could provide.
Prof Ishu Patel
Astonishing coverage of all facets and considerations in Animation Production Management, including human nature! Clear, solid, practical, and straight talk. Invaluable to the industry and to film schools and students! Bravo Ranjit!
Zameer Hussain - ILM
A comprehensive book that covers almost all aspects of production management. It is very detailed yet simple to understand. Ranjit has done a good job of keeping the information exciting and making it clear that only through a strong production pipeline can the creative work of the artists be channeled and projected at its best. This book is a keeper for anyone who is a part of CG/VFX industry and a bible for a animation entrepreneurs.
