Heart and Sold is Fitzgerald’s experience of how to get started in residential real estate. This self-reflective view gives examples, analogies, and true stories. It is a step-by-step guide for the beginner, and the seasoned agent, wanting to perfect the art of selling real estate. It goes through managing your clients to managing yourself. It offers the reader a realistic analysis of what it means to be working on a commission basis and how that determines the plans for building your financial future. Fitzgerald gives concrete tips related to choosing a company to work for, a mentor to talk with, and a focus that keeps your ambition aimed at the big picture. Maintaining your reputation, your ethical ideals, and your partnerships can be challenging, but the reader will find ease in these situations through the retelling of Fitzgerald’s stories. She guides you through setting up an office space, setting a daily schedule, and setting boundaries to keep life in balance. The organization of an office, a database, and home inventory are systems that Fitzgerald uses today and still prove to be successful. Wondering what to say to clients or prospects? Heart and Sold offers sample dialogue in situations related to open houses, cold calls, and listing appointments. Heart and Sold shares the mindset of a respected businesswoman who gracefully balances the demands of an empire with the intimacy of her family.