Amazon Trench Marketer Category:  Marketing Publisher: Gotham City Publishers ISBN-10:  0978989309 Pages: 112 Copyright: Nov, 2006 ISBN-13: 9780978989309 Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business.

Roxanne A. Jones, ESPN Inc, NYC
“Rudy Waldner mixes his folksy style with his must-read marketing tips. Who needs a high-priced marketing agency? Waldner’s no-nonsense approach is guaranteed to grow your business!”

James Whatley, former Operations Directore, Blockbuster UK

“This is a great read with several gems to run your business by. It should be required reading for any level management, from the single-store manager and employees all the way back to the ivory tower.


The theme of cooperative marketing by tenants in the same shopping area is exactly right and should be common sense to any management team trying to succeed. I have always pushed non-negotiable standards to store operators. It is great to see the same approach by a marketing genius.”



Bob Kalafut, VP Operations, Barnie's Coffee

“I’ve implemented Rudy’s program in several different industries, from mall retail to free-standing. The message hits the mark: getting managers out there and talking to their customers is the only way to go to get their commitment and grow the business. And, managers and staff love to interact with customers once they understand how to. I highly recommend Marketing from the Trenches. It is a tried-and-true program for successful sales growth.”