DELUXE EDITION The first Transformative Design text and resource for multi-disciplinary designers, individuals and companies seeking to understand and create transformative change or innovation. This resource provides insight and guidance into this unique realm. It delves into the essential principle and three approaches of transformation and also the transformative processes or steps that lead to the creations of unique transformative product outcomes. To accompany this resource is also insight into the author's own transformative experiences as a practicing designer and researcher of Transformative Design and how this knowledge can be applied as a model