A Cappela Publishing Category:  Publishing Type: Non-Fiction Copyright: 1996 The writer's and author's guide to: the craft of writing successful publishing self-publishing book marketing distributing your works Although your mind tells you that you're an author and not a publicity agent, the reality is that yours is only one among hundreds of books being offered just this season!  You are competing for limited bookshelf space in bookstores.  Also keep in mind that bookstores are not the only places to sell books.   In fact, only 15% of all books are sold in stores created to do this job.   This is partly due to the short shelf life books are given in commercial bookstores.  Excerpt Local publicity Create a short, snappy press release along the lines of "Local Writer to Publish New Book." Include basic data such as publisher, price, date of publication and a phone number for further information. About two months before publication, mail the announcement to local stores, radio and TV stations, newspaper reviewers ~ to anyone who might order and/or want to read the book. Chain stores and book distributors (listed under "Independent Distributors" in the Yellow Pages) should be high on that list. At publication time, follow up with actual copies of the book and an updated release. Make yourself available for interviews, book signings and calls for further information.

Dan Poynter, author of Is There a Book Inside You and The Self-Publishing Manual..
"Good books begin with good writing. Good writing begins with Write, Publish & Market Your Book. Get yours now."

Rita Conway, author and C.E.O., Sandpiper Publishers, Inc.
"Throw everything else away! If you're serious about writing a book, Pat Vaughn's Write, Publish & Market Your Book is the only book you'll ever need on the subject."

Dr. Alan Kurzrok, author & Motivational Therapist
Calling it brilliant would only diminish its true value to writers of any kind.