Advertising affects everyone! There are few areas in our lives that escape the inundation of some type of marketing. Here’s a fresh look at the vast world of getting you online and keeping you there.
Getting You Online and Keeping You There is a fresh view of how today’s marketing affects individuals. There are few places to escape the inundation of advertising, face it - it is everywhere. From billboards in Times Square to gas station pumps and ATM’s there are few places that do not have some ad displaying in hopes of catching your attention.
Branding products is big business and it’s aimed at you, the consumer. The goal to get you online is an important one as once you are there it’s now an interactive relationship. Information is collected about every click, visit, download, or upload.
There is no shortage of tactics marketers use to lure you in. Consumers are now more aware of their options. Social networking has expanded our horizons with access to more people and more information. The purpose of this book is to explore how far companies are willing to go to get your information, what they are really doing with it, and how this information influences your day-to-day life.
Excerpt
Interactive marketing continues to grow at record setting rates. The amount of information available today is staggering and marketers are taking full advantage. This book explores how much personal information is readily available, how much of it is being used on you, and just how much advertisers are spending to get you online.
It is a little late for the big brother debate. They already know everything there is to know about much of our lives. Did you ever notice just how personal those questions credit companies ask to verify your identity have become and wonder, “How did they know that?” I am not talking about the bad guys here; these are the legitimate upstanding companies that we interact with on a daily basis.
In a way, does it actually make our lives easier that they know us so well? Have we come to expect a certain amount of personalization based on what we expect them to know about us? The travel industry is a great example of how applying your browsing history to the options they present makes it easier to get what you want.
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Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
