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Robert Cettl

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Film Tags: Promoting the Movies in the Age of DVD
by Robert Cettl   
Books by Robert Cettl
· Serial Killer Cinema
· Hollywood and the Killer Lesbian
· King of the Turkeys: Michael Caine in America    >> View all

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Fishpond.com
Bookshelf of Oz

Category:  Arts/Entertainment
Publisher: Inkstone Press

Type: Non-Fiction

Pages: 200

Copyright: 
2008
ISBN-13: 9780980489637


The first ever anthology of movie taglines.

Until now, there has been no guide to taglines, no collection dedicated to celebrating this peripheral art of the movies.

Film taglines are everywhere.  They appear on posters, on promotion and are often marketed so that they become a part of the movie itself. "A long time ago in a galaxy far, far away" is an example of a tagline that has both become so identified with a popular movie (Star Wars in case you actually needed a reminder) and yet so catchily distinctive as to take on a life beyond the movie.  Not many taglines have been so successful, but a few have emerged with similar force.  Both well-known and lesser known films have been chosen for inclusion here: a journey through the world of film from the perspective of the tagline.  Film Tags is the final work in a loose trilogy of film mass marker non-fiction infotainment that began with Film Tales and continued with Film Talk.


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