You may be starting out in business or just contemplating making the big decision. Gino Arcaro knows what you’re thinking and wants to make sure you know what you’re not thinking. His thought-bending tales, while entertaining and steeped in reality, will make the would-be business owner take a second and third look at the situation before jumping in. And, for those already “self-employed,” Arcaro offers a unique slant on dealing with day-to-day customer and employee challenges.