This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU™ guides you step-by-step through corporate branding techniques never before adapted for personal use.

You will learn how to:

• Identify the 6 essential positioning elements that define your leadership personal brand

• Master the 5 everyday activities that most clearly communicate your brand as a leader

• Avoid the top 20 Leadership Personal Brand Busters® that could keep you from success

• Increase both your earning power and your job satisfaction

• Build on-the-job trust and loyalty in YOU™