International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocket consumer giants like Proctor & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now servies clients in over 30 countries with offices in the U.S. and Asia.
Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.
