Puzzled about how to sell your new book? This book gives you a step-by-step guide to the most cost-effective marketing vehicle available to authors today: the internet!
Your book is being published! Now what? The internet is a wonderful gift to authors seeking to promote their work in the most cost-effective way. But the sheer array of options can leave you bewildered about where to start.
An Author's Guide to Online Marketing walks you through each step of creating a cohesive digital marketing plan for your book(s). Every chapter ends with action items to help you put the book's information into practice immediately.
Soon, you'll be building a bridge to your readers with your author website, blog, social media channels, and more! This is an essential guidebook for any author looking to improve their digital presence and grow a business around their author platform.
Excerpt
Your book represents many, if not all, of your hopes and dreams. It’s likely got years of your work, and quite a bit of your money, tied up in it. Your potential readers (your target audience) are the people who will one day read your book. They are interested in your subject matter and would benefit from reading what you have to say about it. They would even be willing to pay for your book...if they only knew about it. But there’s a gap between your book and these people. How are you going to bridge that gap?
Hopefully, you did your basic marketing research before writing your book. You should already know why you wrote your book, and what you expect it to do for you. You should have already defined your primary target audience, and any additional audiences you hope to reach with your book. You should have designed a profile for each target audience, refining it into a single-person “avatar” for each, to whom you will address all your marketing.
If you have not done these things, do them now. You must know this basic information to effectively market your book. If you need help with this, one of the author marketing services offered by Thompson Writing & Editing helps you with it.
I don’t imagine for an instant that anybody will do everything discussed in this book. But a lot of times, we don’t know what we don’t know…that is to say, there may be very important parts you should have in place for your author marketing of which you are completely unaware. Hopefully you will be able to use this book as a reference and a starting point to get your book marketing going in the right direction. Pick out the things that meet your own needs and concentrate on boosting your book sales with those.
Want to review or comment on this book?
Need a FREE Reader Membership?
Reviews for "An Author's Guide to Online Marketing"
Reviewed by Paul jones
4/1/2020
A good read, and well thought out book by lynn thats helped my on my online business, and it give my a good all round knowledge of online marketing, where i built my blog https://www.offer-bank.com and used the training from the book, thanks.
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
