Don't Write The First Idea You Come Up With, Write The BEST Idea You Come Up With.
The 100 Idea Theory:
I never tell anyone that I’m a screenwriter, because the first thing that will happen is they will say they have this great idea for a movie and then spend a couple of hours telling me that idea and then offer to let me write their idea for 50% of whatever the script sells for. Awesome deal! My friend John has gone so far as to have fake business cards printed up for parties & social events where this might happen that say he builds custom septic tanks to fit your unique personality - no one wants to tell him their ideas of make him that 50% deal. *Everyone* has an idea for a screenplay. How many billions of people are there on Earth right now? They all have an idea for a screenplay.
It isn’t enough just to have an idea, or even have a good idea, you need a *great* idea.
One of the things we look at in the IDEAS Blue Book is not just how to find an endless number of ideas, but how to find the good ones... and the great ones. The gold. Because finding movie ideas is a lot like panning for gold - it’s 99% dirt and mud and 1% gold. The problem often is, new writers come up with one idea... and that’s part of the 99% that’s mud. Not a problem, unless they take that idea to script - and then they have a script with a dirt idea. How do you pitch that? How do you make the logline in your equery to managers and agents and producers sound good when it’s dirt? You can’t. In Mel Brooks’ YOUNG FRANKENSTEIN due to a clumsy mistake by Igor, they build the monster using an abnormal brain - so the monster is alive, but has a “bad brain”. You don’t want a screenplay with a “bad brain”.
Though ideas are a dime a dozen (because everyone on Earth has one) they are also gold. The key is to “pan for gold” and find the very best idea and then take it to script. Don’t end up with 110 pages of “mud”.
But how do you find the best idea? There are people who think that any idea that “sticks with you” is a good one. You forgot that other idea, but remembered this one... it has to be good! I’m not sure having a faulty memory is any indication of an idea being good or not. Other people have a variation on the faulty memory theory they like to call “I’m really passionate about this idea!” But anyone who has lived long enough to have their heart broken a couple of times knows that passion sometimes doesn’t last, and passion also doesn’t equal quality. I have been passionate about relationships only to look back on them a year later and wonder if I was crazy. In fact, there are probably a hundred songs that equate love and passion with insanity! You can probably name a couple of those songs off the top of your head, right? So maybe being passionate about an idea is not the best way to judge whether it is good or not? Sure, we want an idea that we are passionate about, but *only* being passionate about it is excluding all other criteria and may end up falling in love with the wrong person. There are a bunch of movies about people who fall in love with people who then try to kill them. Do you want to write 110 pages only to find out this was one of those crazy lovers? FATAL ATTRACTION in screenplay form? Probably not - that’s why you’ll want to expand your criteria beyond only passion.
Hemingway said you should write drunk and edit sober, and that’s the key to this whole writing thing. Create in one step, edit in another step. Coming up with raw ideas is creating, but finding the best idea is editing. Most people leave out the editing part. They often just come up with an idea and write it... and end up with 110 pages of blah. You want to use both sides of your brain - the creative side and the analytical side. No half brained ideas! Come up with a bunch of ideas (drunk) and then (sober) analyze each idea and select the best one using rational criteria. Panning for gold. Because you love the idea isn’t good enough - remember that hell relationship you had? You thought you loved them. So take emotions out of the equation when you are *selecting* ideas.
The 100 Idea Theory in the Film Courage clip is about using that insane, passionate creativity to find 100 ideas... then using the sober analytical side of your brain to select the best idea from that 100.
One problem new writers often have is that they only have one idea. Hey, this is a business of ideas! I often get called in to pitch 4 or 5 ideas to fit a producer’s specific needs... and if they don’t like any of those, pitch 4 or 5 more. A decade ago when the SyFy Channel probably still had “i”s in their name, I had meetings with 3 different producers who were making movies for them. At one company I pitched 10 actual science fiction stories, at another I pitched 10 disaster stories that had not been done yet, and the third I pitched 10 monster movies that had never been done. 30 ideas - not a single one ended up a paid gig (though two of those companies each liked an idea enough to bring me back the next year and talk about it). But you will need to come up with a stack of ideas. Your manager will have you pitch a bunch of ideas and they’ll select the one they think has the best chance. So you need a bunch of ideas - not just one. Get used to the idea that you will need a bunch of ideas!
In the IDEAS Blue Book we look at how to open your eyes to ideas - they are all around you, but you have to look for them! One of the examples in that book is an idea I had while walking to a class on ideas I was teaching for the Raindance Film Festival one year. Ideas are *everywhere*! And here’s one of the secrets from that Blue Book - any idea that you come up with you have some personal connection to. If there are ideas all around you, the ones that *you* see are the ones that speak to you. The ones that I see are the ones that speak to me. The ones that you are passionate about, even though it may not be love at fights sight. Novelist John D. McDonald said that if you show ten writers the same event, each will come up with a different idea based on that event. Why? Because we see the ideas that are personal to us and miss the ones that have nothing to do with us. Which means those odd random ideas you come up with like that one I came up with while walking across London to my class at Raindance? Personal idea. Something I could be passionate about. I see the ideas that connect to me, you will see the ideas that connect to you.
Once you come up with a bunch of them, sober up and analyze those ideas to find the best one. Then script it. It’s much better to pick the great idea from the 100, the gold from the dirt, and script it... than to write 100 scripts and have 99 of them be “dirt ideas” and only one of them be gold. What do you do with the other 99 scripts? Train puppies? Line birdcages?
Once you go through the 100 ideas and find that one great commercial one - the one that millions of people worldwide will pay to see - now your job is to figure out why it is personal to you. What about that idea spoke to you. Knowing why that idea is personal to you is the key to making it your passion project even if it’s some wildly commercial high concept genre story. You will need to know why that idea is personal to you, why you spotted that idea among the billions and billions out there; before going to screenplay. If you don’t know why your subconscious was passionate about this idea, it will be tough to write it with passion. And the next creative step here is to “write drunk” and be giddy with passion about this idea and the story that comes from it. Once you’ve found the gold amongst the dirt and mud, you need to turn that gold into a wedding band and marry it for 110 pages and every rewrite that comes after that. You want the idea that isn’t that love at first sight (which may just be hormones), but love that is going to last. Love that inspires you to mix metaphors like panning for gold and falling in love and whatever other crazy things I’ve said here to explain screenwriting.
It’s a business of ideas, but not just any ideas - you want to find the gold! Start digging!
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