García Marquez, as a new demiurge, by means of a unique and personal language and calling to life by the power of word–like Yahweh himself does in Genesis: "And God said, “Let there be light,” and there was light" (Gn 1: 3)–, as when during the epidemic of insomnia José Arcadio saves the world from oblivion and reinvents it by labelling things, builds a universe, an absolutely particular one. It resembles suspiciously our everyday world, but when we look at it through Marquez eyes, suddenly it fills with magic and mystery.