AuthorsDen.com   Join (Free!) | Login  

     Popular! Books, Stories, Articles, Poetry
   Services MarketPlace (Free to post!)
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  sandrea mosses, iTiffany Turner, iDavid Litwack, iKaylin kaylin@kaylinmcfarren.com, iLawrance Lux, iD. Wayne Dworsky, iMel Hathorn, i

  Home > Marketing > Articles Popular: Books, Stories, Articles, Poetry     

Traci H Vanover

· Become a Fan
· Contact me
· Articles
· Poetry
· Messages
· 17 Titles
· 10 Reviews
· Save to My Library
· Share with Friends!
·
Member Since: Oct, 2006

Traci H Vanover, click here to update your pages on AuthorsDen.




Featured Book
Simple Steps to Sentence Sense Packet of New Exercises,
by Charlene Tess

Do you teach more than one grade level? If so, you may be ready for some NEW Reproducible Exercises, Tests, and Writing Connection Pages to use with Simple Steps..  
BookAds by Silver
Gold and Platinum Members


Featured Book
The Complete Writer's Journal
by Carolyn HowardJohnson

Writer? Journaler? Traveler? Artist? This new journal will inspire as you go!..  
BookAds by Silver
Gold and Platinum Members





   Recent articles by
Traci H Vanover

Denial: Not Just a River in Egypt
Does This Tweet Make My Brand Look Big?
Time Won't Give Me Time - The Culture Club of Savvy Internet Marketers
In the Weeds: Learning from Tiger's Publicity Nightmare
New Year, New Perspectives: "Diet Resolutions" for Small Business
Clark Kent & Super Branding
Making the Everyday Extraordinary
The Benefits of Joint Venture Marketing
Building Your Brand
           >> View all

Are You Water Cooler Worthy?
By Traci H Vanover   
Rated "G" by the Author.
Last edited: Sunday, February 25, 2007
Posted: Sunday, February 25, 2007

Share    Print   Save    Become a Fan


What can we do to make our company or product worthy of the water cooler?

As consumers, we're bombarded with ad imagery on a daily basis. And while one might think that would automatically make us all experts on what makes for a great ad -- that simply isn't the case. Large ad agencies employ huge teams and countless millions each year conducting market research on what gives John Q. Public the impetus to make a purchase.

Companies strive to create that unique message that has the combination of a compelling call to action, and that certain "extra" that makes you remember it long after you've flicked the channel, or returned to your favorite program. It's the elements that make you want to ask your friends and coworkers about it the next day...that "water cooler factor". So -- for those of us with far less staff and even less of an ad budget -- what can we do to make our message worthy of the water cooler?

Can Your Message...
Present the product in a new or unique way? The Dunkin' Donuts® Man, with his "Time to make the donuts" shtick, the granny in Wendy's® "Where's the Beef?" commercials, and the Budweiser® frogs are all great examples.

Evoke Emotion - It can be anger, shock, sadness or happiness -- but you have to "move me".

Create Curiosity - Grab my attention, and make me want more information

Demand Action - Get me to your website, make me call or write for more details, or make me BUY!

Clearly Convey Your Brand - Does the consumer know what you are promoting? Your message should be well-executed, concise, and clear. Remember quality over quantity.

Just as important as your message is WHERE you employ it. Perhaps you are lucky enough to have a product that crosses interest groups, and is needed by everyone. Lucky you! For everyone else, TARGETING your message is essential. Get your message in front of a qualified prospect, and turn them into a customer.

Web Site: The Creative Concept



Want to review or comment on this article?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!





How to Get on the News Without Committing Murder by Beverly Mahone

This book is for people looking to gain greater visibility and exposure for their works. How to re-do, re-new, re-create and re-invent are among the tips offered in the newly relea..  
Featured BookAds by Silver
Gold and Platinum Members


The Frugal Book Promoter: Second Edition by Carolyn HowardJohnson

Bestselling, multi award-winning and Dan Poynter recommended book, The Frugal Book Promoter, is available as paperback (www.budurl.com/FrugalBkPromo) or e-book (www.budurl.com/Frug..  
Featured BookAds by Silver
Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
© AuthorsDen, Inc. All rights reserved.