Every James Bond fan remembers when it was announced that Daniel Craig would replace Pierce Brosnan as 007. One group of fans were quick to show their dislike of Craig by setting up a web site called; "Craig is not Bond". The media caught on to this and reported the fan's displeasure of Craig as the new 007.
For Craig's first press conference as the new 007, he rode a Royal Marine high-speed powerboat up the river Thames to the interview location. The press mocked him for wearing a life jacket saying, "It was a very un-Bond thing to do." Craig's only response was, "It scared the Bleep out of me."
That's when Craig's image as a macho man came into question. Photos appeared in the press showing Craig in the powerboat with a caption that read; "The daring new 007 arrives scared and in a life jacket."
Five years later Craig explained: "I got down to the river to the military speedboat and there was this marine giving me a life jacket. I was like 'Do I have to wear this?' and he was like, 'Yeah, you're not getting on this boat without one'."
If Craig had been thinking on his feet for that first press conference, he could have said, "Of course James Bond would have worn a life jacket. He would never take an unneeded risk that could jeopardize his mission. If Bond is momentarily stunned, falls into the water and drowns because he didn't wear a life jacket, the mission would fail and lives would be lost. In fact, the marine in my boat is wearing a life jacket too."
So the lesson learned for you James Bond Lifestyle agents is to never take an unneeded risk just for the sake of appearing macho. You'll notice in Casino Royale and Quantum of Solace, Bond is wearing his seat belt.
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