As president of PR Delaware LLC, www.PRDelaware.com, I’ve written “Practical Public Relations for the Small Business: Tools and Tactics for Competitive Advantage,” to help the cash strapped entrepreneur and organizational volunteer get their messages out effectively and economically. One of the worst mistakes small businesses make during a cash crunch is to stop advertising. Consumers have short memories and will abandon a business or an organization that goes silent. The fact is, paid advertising should always be supplemented by broad forms of social and other networking. My book reveals tried and true principles of getting earned media and has resulted in front page stories for my clients. My background working with folks is diverse and has provided wonderful opportunities to meet a great variety of people from many backgrounds. It includes having owned a physical contracting business; 11 years in higher education administration and teaching; 10 years as an air traffic controller, including New York’s LaGuardia airport (and authorship of a book about that); 7 years as a commercial insurance representative; and more than 20 years in the military. Weave in 22 years as host and coproducer of a TV quiz show for high school students; 16 years as word pronouncer for the State Spelling Bee; community pro bono work; and Rotary. Life is good! Have an outstanding day!  Dave Skocik, MA, APR dskocik@aol.com

BA, Wilmington University, New Castle, DE 1984

MA, Temple University, Phila., PA 1986

APR, (Accredited in Public Relations), Public Relations Society of America, 1992

Navy and Marine Corps Commendation Medal, 2007