New York Times: Taking the Pepsi Franchise to an Ice-Cold Romania (article) by Aviad Meitar on AuthorsDen

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Aviad Meitar

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New York Times: Taking the Pepsi Franchise to an Ice-Cold Romania
by Aviad Meitar
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Recent articles by
Aviad Meitar
• Do’s and Don’ts: Entrepreneurship in Emerging Markets
• Top 10 Tips for Entrepreneurs Exploring Emerging Markets
• Aviad Meitar for the NY Times: Taking the Pepsi franchise into an ice-cold
• Taking the Pepsi Franchise To an Ice-Cold Romania
• Were the Vikings the First HR Executives? From Employment Relations Today
>> View all

I’VE been a frequent business traveler for more than 20 years. I now live in Tel Aviv, but when I was a young executive, I was based in New York. My trips back then were short, mostly to the Midwest and sometimes to the West Coast.

That changed in late 1990. My job was to explore the feasibility of setting up a Pepsi franchise in Romania. [...]

To learn more about Aviad, visit his website: www.aviadmeitar.com

Book available on Amazon.com

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