A career author now in retirement with no less than 15 Hollywood films in Pre-production, repurposing her archived poetry and writing new poetry wisely through niche content marketing for promotion of her Lesbian Western Hollywood films, Sage Sweetwater says her spin-off products and merchandise lines are "what it was all for."  Sweetwater says, "Writing poetry has kept me on the charts on the high end of things. It's where I picked up my massive global fan base of whom I can't thank enough for embracing me, and helping carry me to Hollywood. My intention was to amass the greatest number of poetry titles on Authors Den to one day be able to repurpose those same poems to my fans in niche content marketing. And with the massive opportunities of the Social Media platform today, I have been afforded a slot. To have a Major Corporation endorse you for their Namebrand products is not only the highest honor, but also very much a respectable promotability by both Fortune 500s and Global 1000s."

Sweetwater has paid careful attention to the props she writes in her film scripts. Products that she has a personal relationship with through her gay lifestyle and merchandise her fanbase keeps their credit cards handy for. Sweetwater can sell the product, earning that right through her silver reputation in the entertainment business.

Endorsements are used widely in all genres of marketing. Endorsements give third-party validation and social ratification. It makes it a breeze for Fortune 500 and Global 1000 companies to give the green light and customers to say yes.

With so many product options today in film spin-offs, Sweetwater says, "We have to evaluate those products and their company's credibility, and then as authors, we must think about the bigger picture. After writing, then what? In films, today's screenwriter absolutely has to get visibility to keep the cash flow solid and earning potential thriving. Social Media has made that possible, and having a sharp Producer Rep Agent helps tremendously. Celebrity endorsements are packaged, not just handed out to anybody. Hollywood isn't going to endorse a mediocre project."

The 20s and 30s generation is a harder crowd to please than the 40s, 50s and 60s crowd. Sweetwater's multi-talent ropes in all ages, races, and religions, straight and gay. Sweetwater is a trail-blazer and a trend-setter successful in creating her marketing. "Incorporating product into film is a must, and determines the film's success," Sweetwater says. The Sundance Wives have product lines in private label beer, designer fragrances, clothing lines, biker gear, jewelry, slot machines, video games, audio CDs, and more." Sage Sweetwater is a Brand!