Sweetwater's Lesbian Western character Jett Durango is in the designing stages at Mattel. The doll will be a role model for girls and a collector's doll. The Jett Durango doll will wear her iconic buckskin outfit and accessories as portrayed in the Jett Durango trilogy films, based on Sweetwater's book Night of the Foal: The New Riders of the Purple Sage adapted to film by Sweetwater.

Mattel's hundreds of Barbies range in price from $25 to more than $100. One of the most recent dolls in film to make her appearance is the Katniss doll http://shop.mattel.com/product/index.jsp?productId=13333996#showDetails based on the film The Hunger Games.

Also, the Drag Queen Barbie http://www.thedailybeast.com/articles/2012/08/23/mattel-s-buzzy-new-drag-queen-barbie-is-no-cross-dresser.html is out in the marketplace, designed by New York City fashion duo the Blonds. Blond is known to dress in drag and wear blonde wigs and sparkly dresses during his fashion shows alongside fellow designer David Blond. http://rollingout.com/culture/mattel-introduces-drag-queen-barbie-doll-photos/

Cathy Cline, vice president of marketing in the U.S. for Mattel’s girls’ brands, says “One of the great things about Barbie is that she continues to push the envelope. Barbie doesn’t worry about what other people think.”

Sweetwater's Jett Durango Barbie is another of Sweetwater's many spin-offs from her merchandise line of her many Hollywood films.