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Sweetwater's Brand Storyteller Stockpiled Intellectual Property Collateral by Sage Sweetwater
Rated "PG13" by the Author.
Last
edited: Tuesday, December 16, 2014
Posted: Tuesday, December 16, 2014
Why Sweetwater doesn't have to write poetry anymore. "I'm more than a poet, much more. Poetry has been for us, a stepping stone to the gold, so yes -'let it be said that our fortune was in poetry - for poetry, I am grateful.'"-Sage Sweetwater
Today's Screenwriterhas to be a Brand Storyteller, and why Sage Sweetwater followed a similar strategy beginning years ago building her Brand and stockpiling intellectual property collateral, managing spin-off properties, and high-concept product placement in the films. http://contentmarketinginstitute.com/2014/07/brand-storytelling-lessons-screenwriter/
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