Do you spend useful hours to carefully craft contents for your readership’s delight? You produce valuable content for your reader’s relish but they seem not to stay long on your post or even read at all. 

You thought the article wasn’t compelling enough. So you spend more time on research and tweaks maybe some will read, yet, your blog remains a deserted space.

I’ve been there too, so I know how it feels. I used to write for the world but it turned out that, I was my only reader. The problem was that my blog’s bounce rate was so high.

Many of my blog’s visitors were bouncing off my blog for reasons I couldn’t explain.

If you’re in the same shoes, the following tips will help to reduce your bounce rate drastically.

Dig deep for page statistics

You need to study how your posts are doing. Google Analytics is a tool that’s used to track and report website or blog traffic. With this tool, you can tell which of your posts people are reading from the ones they’re ignoring. Remember your average bounce rate should not be more than 40%.

You can play around the GA dashboard to know your most persuasive contents, your best traffic sources and your arresting keywords. Doing this will reveal the welfare of your contents which will give you a headway on how to fix discrepancies and make improvements.

Improve your web design

You might not know, but your blog’s ‘curb appeal’ typically keeps visitors glued to your site like forever. If you’re used to visiting public rest rooms, you’d have noticed that there are some appealing and not so appealing ones. You feel comfortable in the former and end up spending more time there. But the reverse is the case for the latter.

Your website is similar to a rest room; the more appealing it is, the better for you. If you need a great example, check out http://www.goettlshdm.com.

If you have an online business, you’d definitely need a business website/blog. It is best to hire Web Design Company to handle your design if you can’t do it yourself. A web design company such as digiTech Web Design, LLC offers a wide range of web design services, and they have a cool blog design too.

Speed up your site

Your website speed has a huge effect on your bounce rate. Studies have showed that average users are not likely to wait longer than 5 seconds for a page to load.

So, if your blog takes time to load, either on the desktop or mobile device, your visitor is likely to push the back tab and find a similar content elsewhere.

It is best you learn how to speed up your site or you subscribe to a website speed optimization service like GTMetrix to analyze the factors slowing down your website speed.

Steer clear off reader’s distractions

How annoyed do you feel when you get distracted in the middle of an interesting content? Very annoyed I guess. The annoyance might even be more if it comes from a mere pop-up that covers the screen asking you to drop an email address.

If ads and pop ups are rampant on your pages, try using reasonable and less annoying popups. Many users react negatively to popups and ads, and this sends them away more than you can imagine.

Produce top quality content

People take time read just one type of content: content that adds value to them. This value must appeal to their educational, social, economic or personal stance, irrespective of its length.

Once your content has quality that captivates your readership, I bet they will stay longer on your site and explore. And if they get more than they bargain for, be rest assured that they’d come knocking at your door some other time.

So make sure you fully understand the persona of your target audience, put yourself in their shoes and carefully offer solutions to their problems.