Who this course is for

Those responsible for internal or external brand communication, strategy, marketing or delivery. Those with several years experience who require strategic branding skills to lead a marketing team or make the next step. You may wish to put ‘brand’ on your organisation agenda for the first time, create and ensure organisation-wide commitment to your brand or revitalise your customer’s brand experience.

Course content

• What is a brand and the benefits of brands.
• How to create a brand strategy; including positioning, personality and the role of archetypes and stories.
• How to measure brand performance.

Learning style

• Highly interactive, challenging and fun!
• The focus is on learning through discovery and doing!
• All examples and exercises are based on real-life challenges.

Course location, dates and rates

This course runs on demand and is tailored to specific businesses. For more information and to book - check our website or email hello.themarketingdirectors.co.uk.

Your course director

Guy Tomlinson is co-author of The Marketing Director's Handbook, and Chief Marketer at The Marketing Directors. His career includes brand management roles at Boots and Procter and Gamble and as Marketing Director of an Omnicom agency. He has helped build numerous B2B and B2C brands including Barclays, First Ark, McDonald's, Cadbury, the BBC, FT, British Gas, BP and Merlin Entertainments. He has taught around the world for The Chartered Institute of Marketing, Marketing One and others.