Home > Education/Training > Events
Popular: Books, Stories, Articles, Poetry       

Guy Tomlinson

 Follow Me  

· Contact Me
· Books
· News
· Events
· 4 Titles
· 1 Reviews
· Share with Friends!
·
Member Since: Aug, 2009

Guy Tomlinson, click here to update your pages on AuthorsDen.


Upcoming Events with Guy Tomlinson

Brand Masterclass
5/21/2021



Featured Book
Simple Steps to Sentence Sense for Elementary School and ESL
by Charlene Tess

At last, a version of Simple Steps to Sentence Sense for younger students and those whose native language is not English. Students can learn to analyze sentences in 5 eas..  
BookAds by Bronze, Silver
Gold and Platinum Members




Share Save       

Marketing Communication Masterclass

with Guy Tomlinson

 

Date: 5/20/2021 - 5/20/2021
Time: All day
Location: London, England
Category: Education/Training
Summary: This marketing communication masterclass will help you plan and create a brand communication strategy and provide hands-on experience creating and critiquing advertising.
Details:

 Benefits to your organisation and you

Effective customer communications can have a massive impact on a product or organisation’s brand image, presence, reputation, market share and ability to command a premium. As customer communications are invariably high cost, managing the strategic communications process well can also transform your own personal worth.

This highly interactive programme provides both skills and experience in devising communications strategies and creating and assessing advertising. It will equip you with the confidence and ‘best practice’ tools to plan, create and evaluate communication campaigns for your brand, product or organisation, brief agencies and win support from your colleagues.   

Who this course is for

Those with several years of communication experience. Those responsible for planning and managing marketing communication strategies for products, services or organisations, or require strategic skills to take the next step.  

You will learn

'Best practice' strategic marketing thinking skills; appreciation of the sequence of steps involved and practice in creating and defining great communications strategies and campaigns. 
 'Best practice’ skills and tools to brief agencies and win support from colleagues.   

Many practical tips for creating great communications and investing wisely.    

Course content

  • How to engage and motivate customers.
  • How to create a communications strategy for a product, service or organisation brand.
  • How to create great advertising.
  • How to assess communication ideas.
  • How to brief agencies.

Learning style

  • Highly interactive, participative and fun!
  • The focus is on learning through discovery and doing!
  • Real life based exercises to help you understand key strategic communication principles, what really works and gain experience using powerful thinking and creative communication tools.

Course location, dates and rates

This course runs on demand and is tailored to specific businesses. For more information and to book - check our website or email hello.themarketingdirectors.co.uk.

Your course director

Guy Tomlinson is co-author of The Marketing Director's Handbook, and Chief Marketer at The Marketing Directors. His career includes marketing management roles at Boots and Procter and Gamble and as Marketing Director of an Omnicom agency. He has taught around the world for The Chartered Institute of Marketing, Marketing One and others.

 

 

    

 

Telephone: +44(0)1628 400 499

Simple Steps to Sentence Sense for Elementary School and ESL Students by Charlene Tess

At last, a version of Simple Steps to Sentence Sense for younger students and those whose native language is not English. Students can learn to analyze sentences in 5 easy steps.  
Member BookAds

Suicide Awareness for First Reponders by Trennis Killian

Suicide Awareness for First Responders helps you to better understand suicidal people, how to help them, what to do at a scene of suicide threats or completion. Suicide threats and completion among first responders is also covered.  
Member BookAds