Using that old saying, "If you build it, they will come," both Amazon and borders have been building it. Both taking a larger role in books sold online, they have increased the amount of tools authors and publisher may use to market their material. 

B&N now allows both readers and writers to create a profile, particpate in groups, and post in forums.  This is a free service that creates a more balanced playing surface.  New and experienced writers can be seen and judged based on their merit not popularity. 

Amazon has also created Amazon Connect.  With Amazon Connect an author can also speak directly to potential book buyers.  As the publisher typically describes the book, the author may not have any say.  With Amazon connect, they have a voice.  Amazon Connect allows the author to create a bio page, post blogs, and even set up an amazon store.  This program works well with their advantage program.  Prior to creating any blogs, you must be verified as the author.  A publisher, editor, ect can do this.  Again this is a free tool for authors.  

As an author myself, I understand how important it is to find your place in this industry.  There are many resources avaialble, these are just a couple.  I wish you the best of luck getting there.  If you have any questions feel free to leave me a message. 

Kristin Blizzard

Secrets To Publishing and Marketing Your Book

What Murphy Didn't Know

KristinBlizzard.com